on 13 April 2008
A young bureaucrat, Preposterus, has given Julius Caesar a new idea how to conquer the Gauls in Asterix's village. Make them greedy; if they focus all their time and energy on making money, they will become weaker, and ultimately unable to fight back against the Romans.
THE NEXT PARAGRAPH CONTAINS SPOILERS
Preposterus travels to the village and start buying menhirs from Obelix, who in turn employ others to hunt boar for him. He also employs people to help him make menhirs to increase productivity. Before long, other villagers start making menhirs, competing with Oblix. But Preposterus' has been given unlimited funds and buy them all. But when he's called back to Rome, Caesar is furious: What's he supposed to do with all the menhirs? Buying them all at very high prices has almost ruined his economy? The solution: Start a marketing campaign.
SPOILERS END HERE
Unlike some other Asterix books, "Obelix and Co." is no epic adventure. Our heroes don't travel to any exotic locations. Most of the story is set inside the village and the Roman Totorum, and a subplot is set in Rome. But it's a clever satire about commercialism, and very funny. Much of this may be lost on very young readers so this is one Asterix adventure that may appeal more to adults than to Children. Highly recommended
on 27 January 2010
Not only is this the best Asterix book of them all, it's amongst the most incisive critiques of capitalism ever written. As is traditional in Asterix adventures, the Romans attempt to destroy our favourite Amorican village, but rather than using brute force, they use a more nefarious plan. The imposition of market economics threatens the Gauls' very existence. Does common sense prevail? Read it and see.