Top positive review
2 people found this helpful
...the pure way of looking at marketing today...
on 4 January 2001
John Grant (this guy must have some brain) managed to distil some key ideas and concepts in modern marketing into digestible truths that would be silly to ignore. This is a must read for anyone involved in marketing.
It is the sort of book that university lecturers should put in reading lists across the country. I gave my copy to one of my clients (he refused to give it back) I had to buy another one -:)
This is a superb and fresh book that breaks the clutter in marketing thinking. I specially liked his treatment of social change and beacon branding.