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Customer Reviews

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on 11 December 2012
Bought to help me with a professional diploma in marketing with CiM. Saw me through and was a great asset.
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on 1 August 2013
This was a very helpful book during my CIM course. It gives simple illustrations for some of the frameworks/theories you need to include.
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on 14 August 2013
CIM recommended. It is a very good text with valuable insight management detail. Easy to read and to understand. Recommended.
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on 3 March 2016
Great book, was purchased as doing CIM Diploma, really helped some great insight into Managing Marketing!
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on 21 January 2015
Over the past year this book has become an essential companion to my marketing course.
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on 31 January 2014
Bought this as it's on the CIM essential reading list. If it's a good book I don't know as I sold it.
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