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4.0 out of 5 stars Excellent for PR pros and non-pros, 20 May 2013
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This review is from: Public Relations: Contemporary Issues and Techniques (Paperback)
Whether you're a PR pro or just starting out this is an excellent book which provides guidance as well as some issues for consideration and debate. The best bits were the interviews with PR professionals from well-known brands who gave practical insight into the PR world and advice on how to do deal with real-lfe issues regarding marketing, budgeting and being innovative. It's also an excellent book for those studying PR as it breaks down all the concepts that you're likely to encounter. I bought this book second-hand and it was in really good condition. Very pleased and will definitely keep it as my bible.
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Public Relations: Contemporary Issues and Techniques
Public Relations: Contemporary Issues and Techniques by Frank Jefkins (Paperback - 19 Nov 2003)
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