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5.0 out of 5 stars Excellent text full of useful concepts and models, 15 May 2013
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This review is from: Relationship Marketing: Creating Stakeholder Value (Chartered Institute of Marketing) (Paperback)
A really good text. I much prefer this to other longer marketing text books.
Full of useful summary lists and key models, incl explanation of the six markets model.
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4.0 out of 5 stars Four Stars, 20 Feb. 2015
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This review is from: Relationship Marketing: Creating Stakeholder Value (Chartered Institute of Marketing) (Paperback)
Well written and structured. Comprehensive and interesting to get the basics and overall view of the subject.
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Relationship Marketing: Creating Stakeholder Value (Chartered Institute of Marketing)
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