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Another thought-provoking book from Seth Godin
on 11 December 2008
Here is another thought-provoking book by leading contemporary marketing expert Seth Godin. The message is that businesses have a transformational opportunity by completely redesigning themselves around new marketing approaches made possible through web technologies - using social networks, YouTube viral videos, blogs, wikis, etc.
However, as Godin illustrates, many businesses merely try to lay these new approaches on their existing business models and end up creating something wholly ineffective (as messy and disgusting as a meatball sundae).
The book describes 14 trends and uses ample examples and case studies to show how they can be turned to advantage by businesses prepared to fundamentally rethink.
The easy to read style might wrongly lead some readers to the conclusion that Godin's ideas are lightweight. Yet there is more wisdom in this little book than in many a weighty marketing tome. Don't dismiss it.