on 27 November 2003
This is not a 'how to sell on Ebay' book. It is a detailed and very readable history of the birth and development of one of the most successful dot-coms.
For anyone who lived through the overinflated bubble that marked the start of the evolution of the internet into the commercial mainstream, this will help explain what was happening inside one of the leaders. It contrasts dramatically with, for example, the demise of Boo.com as described in the equally interesting book BooHoo.com.
If you have worked for a company that started out lean, agile, idealistic and entrepreneurial and slowly found it becoming mired in legal issues, HR, internal politics and general inertia, you will find it all rehearsed here.
Although this book won't start that Ebay busines for you, it will help you understand how Ebay has become what it is today.
on 1 July 2014
Interesting content, well written, takes the story from 1995 to 2001. Could do with an update to cover the acquisition and disposal of Skype, acquisition and growth of PayPal, change of CEO, threat from a resurgent Amazon etc