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Neuro-Sell: How Neuroscience can Power Your Sales Success
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1 of 1 people found the following review helpful
Ultimately, we all decide to buy something because of activity within our brains. This book explores what goes on inside a buyer's mind and exposes how sellers can use that information to sell more. This highly-readable and engaging book contains the latest information from the leading edge world of neuroscience but translates it all into something that is completely understandable. The book is easy-to-read and is completely clear as to what you need to do in your business to tap into the minds of your customers. The book's eight-stage selling principles that engage the minds of customers are particularly easy to follow and put into practice. I also liked the illustrations of body language - so many other books that explore body language have no images...! Inside this book you will also discover the fantastically useful PRISM brain mapping model which is bound to help anyone in sales. I have been selling all my working life and I have found plenty of useful and interesting material in Neuro-Sell that I am already putting into practice. Whatever you are selling, this book is bound to help. As I say, buying it is a "no-brainer".
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2 of 2 people found the following review helpful
on 26 November 2013
A very impressive work as the book not only refers to technological breakthrough in the areas of human brain development and communication but also shows how to use them to identify correct communication methods to improve sales process and in general improve persuasion and influence skills. It provides a solid foundation and step by step systems and techniques. I highly recommend this book to anyone trying to improve their sales skills.
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1 of 1 people found the following review helpful
No matter who you are or what position you hold, today's world requires you to be selling: products and services obviously, but also ideas, mindsets, values and yourself. This book introduces us to the brain science behind successful selling. That means going beyond simple techniques to convince others, and learning to understand how they make decisions and adapt your approach to the way their brains work. Combining the latest neuroscience research with his experience in sales and negotiation, Simon's book is an invaluable guide to anyone wanting to improve their sales skills in a new world of work. I'd highly recommend it - and not just for sales people.
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1 of 1 people found the following review helpful
on 4 November 2013
Simon Hazeldine's 'Neuro-Sell' combines the latest neuroscience research with hard-won sales experience to introduce the reader to the power of "brain-friendly selling". I've read two of his earlier books (Bare Knuckle Selling & Bare Knuckle Negotiating), and found them both practical and down-to-earth. Neuro Sell continues this trend with a fascinating and applicable journey into the science of influence and decision-making. It's a great read if you want to create long-term client relationships in a world where technology has levelled the persuasion and influence playing field.
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1 of 1 people found the following review helpful
on 17 November 2013
I am familiar with Simon Hazeldine's great work in sales/negotiating and was looking forward to the arrival of his new book. I was not disappointed! I loved the psychological slant on the content - it is about time that a writer in the "sales training" arena recognised that we should stop training salespeople how to sell and train them to understand why the other person is likely to buy! The book is full of rich content, great stories/examples and strong tips, tools and takeaways. Add it to your Christmas list for a great 2014!
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1 of 1 people found the following review helpful
on 30 December 2013
Neuro-sell is a fascinating and compelling read, which manages to get the right balance between science and practical application. It translates leading edge research into simple, easy steps and actions anyone can take to be a more effective salesperson.

This book has a very different slant on 'selling' to pretty much every other book about selling. It should be on anyone's shelf who is in the business of selling or needs to sell as part of their job.

Anyone who needs to sell needs to read this book.
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1 of 1 people found the following review helpful
on 16 May 2014
Packed with information about the brain and how it responds to threats and offers , providing insights to how we think and the decisions we make and why , thus helping the sales person learn how to do "brain friendly selling"!

I cant recommend this book enough and I am only half way through, if you want to increase your sales funnels and improve your sales techniques then get this book! Simon is the real deal and a master at the art of sales....
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1 of 1 people found the following review helpful

On the back of his other great sales books including the mighty "bare knuckle salesman" the latest book from the Simon Hazeldine stable is superbly researched with credible and cutting edge science backing up his practical examples as to how they buy, and we can sell "better", "more", and more ethically ....

Science made easy for us "not so scientific" sales professionals.

David Hyner
[...]
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1 of 1 people found the following review helpful
on 4 November 2013
You've all been told to make it easy to buy. But how do you actually do that?

This book finally delivers the answer. It's all about tapping into how your prospects and clients think and then selling to them in a way that really connects with them on all levels - whether they realise it or not!

A great book and one I thoroughly recommend for your kit bag.

Sean
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1 of 1 people found the following review helpful
Time to broaden your selling horizons & move on from basic outdated selling skills 101 that were OK in the 1980's but are no longer relevant. Neuro Sell is creative, thoughtful and current, we can't ignore this if we want to be succesful in the world of business and selling. One not to miss.
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