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5.0 out of 5 stars Essential reading for practitioners in this field, 11 Nov 2012
This review is from: Employee Engagement and Communication Research: Measurement, Strategy and Action (Paperback)
Susan Walker, an industry guru in internal communications and employee engagement research, is certainly someone to sit up and listen to. She has drawn on her many years of experience in this field to share valuable insights on how to conduct and use this research effectively in a business context, and to highlight various pitfalls to avoid.

Susan incorporates useful case studies, good practice and helpful advice from leading practitioners across a range of sectors, from both clients and agencies. One of the most useful aspects of this book is the focus on taking action as a result (an area which still appears to challenge some organisations), and the importance of linking action with key performance indicator measurements. It is also insightful to read about the future direction and role of employee engagement and communications research.

This is an essential read for anyone involved in this type of research in HR, communications and related marketing roles, as well as for aspiring students.
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5.0 out of 5 stars Excellent Practical Guide to Employee Surveys and Measurement, 8 Nov 2012
This review is from: Employee Engagement and Communication Research: Measurement, Strategy and Action (Paperback)
Susan's guide book provides practical how-to information on preparation for surveys, administration and follow-up. She reinforces the critical importance of leadership taking action and reporting progress to staff in an open, forthright manner.
Those daunted by the field of research, will find Susan's book highly accessible and approachable. Susan is a staunch employee communications advocate who describes in very understandable ways how to embrace the data to understand employee perceptions and needs.
Recognizing it is a global society and to guard against ethnocentrism, Susan includes countries such as Canada, Brazil, India and China. Born in the multicultural island nation of the Bahamas, I appreciate Susan's acknowledgement that results translate differently in other parts of the world. In any language, however, Susan's book on research and measurement is articulate and provides eloquent solutions.
Kathleen Waton, MS, freelance writer/editor, former corporate communications manager
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Employee Engagement and Communication Research: Measurement, Strategy and Action
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