Top positive review
3 people found this helpful
Get this book today - it could transform your client portfolio
on 7 October 2012
This is a book that I have heard about for over 12 months, and have been chomping at the bit to get hold of. I'll be honest, I know and rate the author of this book very well, and I was privileged to be able to read an early advance copy.
This book didn't just meet my expectations, it totally surpassed them.
Let's first deal with the content of the book. It's the only current book on selling, in my opinion, which has realised that buyers have changed in how they are prepared to be sold to. They don't want to be sold to, they want to choose who they give their custom too. Consequently the two disciplines of marketing and selling are merging into one. This book shows you, even with scripts, how to bridge the gap between traditional marketing and selling in this social media powered world.
The book is exceptionally well written and structured and is an easy read - in fact I read it from cover to cover in one sitting.
In my line of work I meet so many people who feel uncomfortable about seeing themselves as a sales person - that's not what they signed up to do. However, more often than not, we find ourselves having to sell to clients, customers or perhaps even internally within our business. This book gives you both the context, the process and even the words to be able to 'sell' naturally without it feeling as if you are needing to sell at all.
If you read only one book on selling, then let it be this one.