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2 of 2 people found the following review helpful
5.0 out of 5 stars The best textbook, 24 Jan 2012
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Samin Ahmad (Karachi , Pakistan) - See all my reviews
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This review is from: The New Strategic Brand Management: Advanced Insights and Strategic Thinking (New Strategic Brand Management: Creating & Sustaining Brand Equity) (Paperback)
I have used the fourth edition as textbook for my brand management courses for last 4 years. This is an all-encompassing book that covers almost all aspects of brand concepts, and the subject of managing brands. The fifth edition is a real upgrade which refreshingly adds recent researches and market knowledge to the discipline.the only thing missing is the concept of brand vision, however it still remains a comprehensive essential reader for students of brand management.
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