Customer Reviews


2 Reviews
5 star:
 (2)
4 star:    (0)
3 star:    (0)
2 star:    (0)
1 star:    (0)
 
 
 
 
 
Average Customer Review
Share your thoughts with other customers
Create your own review
 
 
Most Helpful First | Newest First

4 of 4 people found the following review helpful
5.0 out of 5 stars The best textbook, 24 Jan. 2012
By 
Samin Ahmad (Karachi , Pakistan) - See all my reviews
(REAL NAME)   
Verified Purchase(What is this?)
This review is from: The New Strategic Brand Management: Advanced Insights and Strategic Thinking (New Strategic Brand Management: Creating & Sustaining Brand Equity) (Paperback)
I have used the fourth edition as textbook for my brand management courses for last 4 years. This is an all-encompassing book that covers almost all aspects of brand concepts, and the subject of managing brands. The fifth edition is a real upgrade which refreshingly adds recent researches and market knowledge to the discipline.the only thing missing is the concept of brand vision, however it still remains a comprehensive essential reader for students of brand management.
Help other customers find the most helpful reviews 
Was this review helpful to you? Yes No


5.0 out of 5 stars Five Stars, 7 Jan. 2015
By 
Ariana (London, UK) - See all my reviews
Verified Purchase(What is this?)
This review is from: The New Strategic Brand Management: Advanced Insights and Strategic Thinking (New Strategic Brand Management: Creating & Sustaining Brand Equity) (Paperback)
Purchased for university, comprehensive boom
Help other customers find the most helpful reviews 
Was this review helpful to you? Yes No


Most Helpful First | Newest First

This product

Only search this product's reviews