on 20 November 2012
Accessibility means quite different things to different people. Law that passes the lawyer's test of accessibility is often enough a mysterious thicket to those without legal training. Many lawyers do attempt to translate the inevitable complexities and jargon into plain English. Few succeed. Even fewer manage it without over-simplification.
Ardi Kolah is to be congratulated on this work, which brings to his subject a clear and coherent structure and some crisp and accurate explanations. Each of the different kinds of marketing activity its readers will be undertaking has its own chapter. At the same time, the book also manages to cover the use of design rights and other intellectual property to gain and preserve market share. The book's account of the relevant legal rules is organised logically and simply, using language that is easy to understand.
The law is a vital subject for marketers in many ways, including data protection, advertising standards, direct marketing (in its various forms) and social mediaand this excellent book gives the profession just what it needs - the key principles, examples of cases that illustrate legal judgement, action guidelines.
on 2 September 2012
The first edition of this book was essential reading for professional marketers who sought to understand legislation and how it affected them, while also discovering how the law might offer their organisations competitive advantage. This second issue has transformed that knowledge, through the restructuring of the content and the addition of guru icons, into a practical tool which is now an instant guide to the very latest key sales and marketing legal issues. I regard this as essential reading for all marketers no matter what aspect of the profession they address.
on 28 August 2012
Leaving no legal loop-hole unexposed, this book is a must have for marketers. Authoritative, yet accessible; comprehensive, yet manageable and legally precise, yet marketing orientated, the guru in a bottle has designed the text well capable of tackling complex and changing legal mind field in a hugely interesting way which engages the reader.