Most helpful positive review
13 of 13 people found the following review helpful
A great introductory text for those new to Digital Marketing
on 18 October 2012
Good quality advice. Easy to understand and comprehensive.
If you're looking for a good overview of digital marketing then there are few better books to start with than this one by Damian Ryan and Calvin Jones.
They waste no time in giving you loads of useful information on a wide range of topics. They start (very briefly) with how the Internet came about and then move on to the following topics:
- Digital Overview
- Search Marketing
- Web Analytics
- Email Marketing
- Social Media
- Online PR
- Affiliate Marketing
- Mobile Marketing
They then finish the book by looking forward in time and trying to work out, 'what's next' (if we only knew).
The book is surprisingly good. The text is engaging and simple to read. This is not a 'techie book'. Each chapter starts with a 'Chapter Pledge' and then breaks down each topic into easy to digest chunks.
There are also plenty of case studies that are used to illustrate key points in the book and demonstrate how a certain marketing tactic was applied.
The book is an introductory text. It is, therefore, fairly basic in its treatment of the overall subjet matter (digital marketing). So, if you've got any experience in this field, you might find it a little too simplistic. However, even if you are experienced, you may pick up some intro knowledge to areas that you're unfamiliar with e.g. if you're an SEO person, you may learn something about Email Marketing for example.
The other problem, of course, with digital, is that it all moves so fast. Whilst this is the second and revised edition, there are already parts of the book that feel a little dated (even though this book was reprinted twice in 2012!).
Nevertheless, these criticisms aside, I really like this book. I didn't learn a great deal but it's a book I recommend to people attending my training courses. And it's a book I'd recommend to you if you're looking to get quickly up-to-speed with digital marketing.