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10 of 10 people found the following review helpful
5.0 out of 5 stars A great introductory text for those new to Digital Marketing
Brief Review:

Good quality advice. Easy to understand and comprehensive.

Recommendation:

Buy it.

Longer Review:

If you're looking for a good overview of digital marketing then there are few better books to start with than this one by Damian Ryan and Calvin Jones.

They waste no time in giving you loads of...
Published 18 months ago by Andrew Lloyd Gordon

versus
3.0 out of 5 stars Very basic concepts
This book is very basic, if you have even a basic knowledge of web marketing you may already have outgrown what this book has to offer. If yo have no knowledge of web marketing then it would be a good starting point but it really is for beginners only.
Published 15 months ago by Cal


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5.0 out of 5 stars excellent book very well written 'really handy with Digital marketing., 13 May 2013
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This review is from: Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation (Paperback)
I was impressed with the book, it grasps your attention from the first chapter. If you want to improve your online shop that's the book for you.
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5.0 out of 5 stars Great insight into the online world of marketing, 27 Mar 2013
This review is from: Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation (Paperback)
A great book and a great read really, has really given me new ideas about how to develop my business online. I now have a much greater knowledge about the techniques needed for marketing online, especially how I can increase awareness. For those looking to develop their online business significantly this is a must read!

Joe Searle - Afterburn
[...]
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4.0 out of 5 stars Digital marketing, 2 Mar 2013
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This review is from: Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation (Paperback)
Great buy to get to know the basics of digital marketing ,even good for a small company who's looking to conquer the digital space .
informative, simple , and very practical . Love all the examples which makes it very easy to follow the theory .
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3.0 out of 5 stars Very basic concepts, 23 Jan 2013
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This review is from: Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation (Paperback)
This book is very basic, if you have even a basic knowledge of web marketing you may already have outgrown what this book has to offer. If yo have no knowledge of web marketing then it would be a good starting point but it really is for beginners only.
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1 of 2 people found the following review helpful
5.0 out of 5 stars Exactly right, 10 Jun 2013
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This review is from: Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation (Paperback)
Exactly right in every way. Simple, informative, well laid out. Just get it, read it and apply it. two more words needed apparently. here's seven.
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