Customer Reviews


5 Reviews
5 star:
 (2)
4 star:
 (2)
3 star:    (0)
2 star:
 (1)
1 star:    (0)
 
 
 
 
 
Average Customer Review
Share your thoughts with other customers
Create your own review
 
 

The most helpful favourable review
The most helpful critical review


5.0 out of 5 stars Good coverage
A good coverage of digital marketing campaigns was provided affording me a decent range of case studies to use for my Digital Marketing Diploma.
Published 12 months ago by Steven

versus
11 of 11 people found the following review helpful
2.0 out of 5 stars A couple of helpful tips buried in pages of padding
With a bit more thought, this could have been a useful book. And the summaries of the 25 case studies contain some reasonably interesting insights.

But the very brief summaries could do with a lot more research. Yes, they state the results: but these are the sort of results presentations that give marketers a bad name. We are told that the online promotion of...
Published on 25 July 2011 by Slappyrick


Most Helpful First | Newest First

11 of 11 people found the following review helpful
2.0 out of 5 stars A couple of helpful tips buried in pages of padding, 25 July 2011
This review is from: The Best Digital Marketing Campaigns in the World: Mastering The Art of Customer Engagement (Paperback)
With a bit more thought, this could have been a useful book. And the summaries of the 25 case studies contain some reasonably interesting insights.

But the very brief summaries could do with a lot more research. Yes, they state the results: but these are the sort of results presentations that give marketers a bad name. We are told that the online promotion of the film Wall-E 'resulted' in the film being the highest-grossing film on its opening weekend. But how much of this was down to the online campaign? How did they evidence this? Another case study tells us that a campaign delivered 15,000 page views and 6,500 downloads. Is that good? How did this translate into ROI? If your friends in Finance need any more evidence to support their prejudice that all marketers are commercially illiterate, point them towards page 12, where we're told that the number of people online has gone from 1.3 billion to 2 billion since 2008. "That's an additional 700,000 people or so" the authors tell us.

No it isn't.

And the case studies are buried in loads of padding. A typical three-page case study is followed by three pages of photos of the creative team and the 'expert' who tells us that he thinks the campaign was good, and their CVs. As a marketing director, I do receive a lot of unsolicited CVs. It's just that I'm not used to paying 16.99 for the privilege. I suspect that this was the incentive: the authors didn't have enough material for a book that the publishers could charge 17 quid for, so instead of doing some more research, they reached for the padding.

Overall, I'd save your money and put it towards your Google Adwords budget.
Help other customers find the most helpful reviews 
Was this review helpful to you? Yes No


5.0 out of 5 stars Good coverage, 4 July 2013
Verified Purchase(What is this?)
This review is from: The Best Digital Marketing Campaigns in the World: Mastering The Art of Customer Engagement (Paperback)
A good coverage of digital marketing campaigns was provided affording me a decent range of case studies to use for my Digital Marketing Diploma.
Help other customers find the most helpful reviews 
Was this review helpful to you? Yes No


4.0 out of 5 stars Useful but not unique, 25 Oct 2012
Verified Purchase(What is this?)
This review is from: The Best Digital Marketing Campaigns in the World: Mastering The Art of Customer Engagement (Paperback)
It is a well written book with many cases and well explained. Of course, since technology is rapidly changing, almost most of the cases can be found in great detail and video online. I would expect a bit more thorough analysis for each case study. Overall, however, I am satisfied I got it.
Help other customers find the most helpful reviews 
Was this review helpful to you? Yes No


4.0 out of 5 stars Good book to get an overall understanding of digital marketing, 19 Feb 2012
This review is from: The Best Digital Marketing Campaigns in the World: Mastering The Art of Customer Engagement (Paperback)
This book was useful in the basic understanding of digital marketing. I would recommend it for students and small businesses starting out in the digitial marketing world. It outlines what digital marketing is, and has case studies from companies such as Fosters, Disney, Lynx, Tourism Queensland and many more. If you're looking for ideas on marketing campaigns then I would recommend this book, as it will give you ideas that you would be able to implement in your business to engage customers through social media. Plus if you're a student then it does outline some very successful campaigns that have used social media across a wide range of sites, and online news channels.
I agree with the reviews previously made on this page, but I think that overall it is an easy to read book, clearly outlines the pro's of digital marketing, and is suitable for anyone looking for an overall view of digital marketing.
Help other customers find the most helpful reviews 
Was this review helpful to you? Yes No


1 of 6 people found the following review helpful
5.0 out of 5 stars Great little book - full of useful examples, 3 Jun 2011
This review is from: The Best Digital Marketing Campaigns in the World: Mastering The Art of Customer Engagement (Paperback)
As a small business owner struggling to get to grips with online marketing, I found the real world examples highlighted in the book really helpful. Top marks to the authors on their second digital marketing book!
Help other customers find the most helpful reviews 
Was this review helpful to you? Yes No


Most Helpful First | Newest First

This product

Only search this product's reviews