Shop now Shop now Shop now Shop All Amazon Fashion Cloud Drive Photos Shop now Learn More Shop now DIYED Shop now Shop Fire Shop Kindle Oasis Listen with Prime Learn more Shop Men's Shop Women's

Customer Reviews

5.0 out of 5 stars1
5.0 out of 5 stars
5 star
1
4 star
0
3 star
0
2 star
0
1 star
0
Format: Paperback|Change
Price:£19.99+ Free shipping with Amazon Prime

Your rating(Clear)Rate this item
Share your thoughts with other customers

There was a problem filtering reviews right now. Please try again later.

on 17 November 2011
This book is a great introduction to key theory and practice for PR strategy which allows you to understand in both theoretical and practical contexts.

I used this at undergrad to increase my understanding, I used in in my working life in the PR and marketing industry, and now I am doing my MSC and am using it to back up my practical understanding all over again!

All of the CIPR books are excellent, particularly Risk Issues and Crisis Management.
0Comment|One person found this helpful. Was this review helpful to you?YesNoReport abuse

Sponsored Links

  (What is this?)