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3 of 3 people found the following review helpful
5.0 out of 5 stars What a relief...at last!!
"What a relief, at last a book that talks some sense about value propositions. Value propositions are a subject area that has a lot of confusion and misinformation surrounding them. Lots of people appear to talk about value propositions when they are actually talking about a USP (unique selling proposition.)

This book fully examines the subject of value...
Published on 26 Sept. 2010 by carl sharples - founder of RIFF

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3.0 out of 5 stars Quite a good read
Not a bad read if you're seeking insights into creating & executing value propositions, worthy of reading especially when commuting.
Published 10 months ago by Jason Sit


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1 of 1 people found the following review helpful
5.0 out of 5 stars Five Stars, 13 Aug. 2014
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Victor A. Ortiz Fandino "Victor Man" (Manchester, UK) - See all my reviews
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This review is from: Creating and Delivering Your Value Proposition: Managing Customer Experience for Profit (Paperback)
Very good book and gives you a quick review of basic marketing principles managers tend to forget!
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3.0 out of 5 stars Quite a good read, 24 April 2014
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Not a bad read if you're seeking insights into creating & executing value propositions, worthy of reading especially when commuting.
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4 of 6 people found the following review helpful
3.0 out of 5 stars Good, but not great., 3 May 2011
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This review is from: Creating and Delivering Your Value Proposition: Managing Customer Experience for Profit (Paperback)
Having made a few passes through this book (inspectional) and reading the first half in detail I have to say I was a little disappointed.

Being virtually the only book to boast "Creating and delivery a value proposition" I'm sad to say it fell a little short of my expectations.

While the earlier chapters were promising, providing a good definition of value propositions, and the pros of a value-centric approach to business was an intriguing idea. However, thats about where its originality ended.

I found that many of the sections were introductions to other peoples concepts and ideas, and many of the paragraphs appeared to be unnecessary waffle. I found myself frequently skipping back to see what the point of the chapter was and wether it delivered what it promised. I had remained unconvinced.

I was expecting more on the topic of creating value, how to measure and quantify it. A new mental model perhaps. But it seemed to be more of a mashup of existing ideas borrowed and augmented to fill the void of what should have been there.

Don't get me wrong, a lot of the models the authors referred to are great and I would swear by them and have some of the original books that were referred to. But I felt that the authors have depended too heavily on those.

My advice here is to get this book if you're relatively new to the subject of business management/entrepreneurship. Otherwise skim this book and pick out a reading list from the references. Most of the book seems to be superficial introductions to other peoples mental models/concepts. So for many this book will be a great starting point.

For more seasoned readers around the subject, I would probably borrow this book rather than buy it.

Its not to say that the book isn't worth the money (depending on how much you paid for it). There are some gems in there, but they're difficult to tease out. Maybe a second iteration/edition of this book would be what I would be looking for.
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2 of 3 people found the following review helpful
5.0 out of 5 stars Lots of Value, 23 Mar. 2010
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This review is from: Creating and Delivering Your Value Proposition: Managing Customer Experience for Profit (Paperback)
The detail in this book, with plenty of great diagrams, makes it quite clear how you can uncover your true value, then how to package and deliver it to all your stakeholders: customers, partners, employees, members of the public or anyone to whom you need to communicate your value.
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