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1 of 1 people found the following review helpful
5.0 out of 5 stars Clear and Concise, 5 Jan. 2013
This review is from: Living the Brand: How to Transform Every Member of Your Organization into a Brand Champion (Hardcover)
Having read many brand books this is the first one I would recommend to people wanting to understand branding and how it works through a company. Many of the brand books on the market focus on the how the customer perceives the company and what to do to control it. This book focuses on the heart of the company which in turn drives the vision of the the brand. Great book.
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1 of 1 people found the following review helpful
5.0 out of 5 stars Interesting format and engaging read, 21 April 2012
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This was one book I had to read the whole way through. The first case study seemed a bit long but it soon became clear that it was essential for the remainder of the book. Lost its way a couple of times but an excellent read and, for me, a good introduction to branding.
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1 of 2 people found the following review helpful
5.0 out of 5 stars Brand truth, 15 Sept. 2010
This review is from: Living the Brand: How to Transform Every Member of Your Organization into a Brand Champion (Hardcover)
The truth of the matter is that a brand is only as solid as the next engagement. If the 'phone rings and a member of staff answers and uses behaviour that reinforces the brand, then a positive brand experience takes place. If the staff member uses non-reinforcing behaviour, the brand suffers. Nicholas Ind uses very powerful examples to bring home this truth, and other truths, about Living the Brand - a very worthwhile and insightful book.
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