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2 of 2 people found the following review helpful
5.0 out of 5 stars Excellent contemporary guide., 17 Nov 2011
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This review is from: Online Public Relations: A Practical Guide to Developing an Online Strategy in the World of Social Media (PR In Practice) (Paperback)
This book is fantastic for die-hard followers of the "no school like the old school" philosophy and demonstrates that social media doesn't have to be scary. It highlights that regardless of if people are aware of/ want to move into social media, it is relevant to more than simply teenagers chatting on messenger services. It has the capacity to impact on businesses and organisations; something that proactive practitioners will already be aware of and utilising.

Excellent application of existing theories and strategy to a new discipline area. Fantastic guide for those who are new to the area or students doing PR/ marketing/ media degrees or post grad study.
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2 of 2 people found the following review helpful
5.0 out of 5 stars worth purchasing, 12 Mar 2010
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Ellie Hopton "Ellie H" (Devon UK) - See all my reviews
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This review is from: Online Public Relations: A Practical Guide to Developing an Online Strategy in the World of Social Media (PR In Practice) (Paperback)
I already have a basic knowledge of PR through my work as a freelance journalist but I found this book extremely resourseful. Well worth purchasing as a reference guide.
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