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10 of 11 people found the following review helpful
3.0 out of 5 stars an excellent overview / reference book for PR, 3 Mar. 2001
By A Customer
A great way to get started in the PR industry, giving lots of practical hints and tips. Although some subjects could do with a little more detail this is a great book to keep as a reference for anybody starting out in PR.
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3.0 out of 5 stars very basic introduction to PR, 5 Aug. 2009
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A. Hunter (Bristol, England) - See all my reviews
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The content is incredibly basic, so a good introduction for anyone who is scared of the topic. However not very good as a practical instructional guide. For example we were surprised it didn't have any guidelines on creating press releases.
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Public Relations: A Practical Guide to the Basics: 2 (PR In Practice)
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