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4.0 out of 5 stars Good for CIM Diploma Marketing Comms. Strategy course, 10 Dec 1998
By A Customer
This review is from: Strategic Marketing Communications: New Ways to Build and Integrate Communications (Paperback)
The book contains some useful examples of the SOSTAC planning system, including some you may not have heard of before. It also goes into the system in some detail, explaining the advantages of 'integration'. At the time of writing (Dec 98) it was quite up to date, with examples including Daewoo and the National Lottery (UK).
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Strategic Marketing Communications: New Ways to Build and Integrate Communications
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