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5.0 out of 5 stars Five Stars, 9 July 2014
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This review is from: Direct and Database Marketing (Hardcover)
Very good read.
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4 of 6 people found the following review helpful
4.0 out of 5 stars Thumbs up!, 10 Mar 1999
By A Customer
I am gaining a tremendous amount of knowledge on direct marketing from this book. It Provides a good comprehensive overview on the subject. Probably more appropriate for the novice than the expert but of some value to both.
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Direct and Database Marketing
Direct and Database Marketing by Graeme McCorkell (Hardcover - 19 April 1997)
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