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21 Reviews
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5 of 5 people found the following review helpful
4.0 out of 5 stars mad man
prefer Paul Arden's stuff but admire the American brashness if you will - Arden but without quintessential English mannerisms - still a good read although a does waffle on a bit
Published on 6 May 2012 by Amazon Customer

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10 of 12 people found the following review helpful
1.0 out of 5 stars Isn't it ironic?
...that the man who goes on and on about the Big Idea, the self-proclaimed master of originality, has gone and written a book that is basically just a poor copy of the very successful Paul Arden books.
Note of caution: don't be fooled by this poor imitation. George Lois has written what is basically one big congratulatory pat on the back. Sure, he obviously did some...
Published on 14 July 2012 by Melissa


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5 of 5 people found the following review helpful
4.0 out of 5 stars mad man, 6 May 2012
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This review is from: Damn Good Advice (For People With Talent!): How To Unleash Your Creative Potential by America's Master Communicator, George Lois (Paperback)
prefer Paul Arden's stuff but admire the American brashness if you will - Arden but without quintessential English mannerisms - still a good read although a does waffle on a bit
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2 of 2 people found the following review helpful
5.0 out of 5 stars Damn good advice would be to buy this book!, 14 Feb 2013
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This review is from: Damn Good Advice (For People With Talent!): How To Unleash Your Creative Potential by America's Master Communicator, George Lois (Paperback)
George Lois is an advertising legend, creating some of the most inventive and memorable campaigns of the 20th century. Although most of the points of advice in this book are short, they're all the better for it, sharp, punchy and to the point. Oh and there's some great humour in the book too.
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10 of 12 people found the following review helpful
1.0 out of 5 stars Isn't it ironic?, 14 July 2012
This review is from: Damn Good Advice (For People With Talent!): How To Unleash Your Creative Potential by America's Master Communicator, George Lois (Paperback)
...that the man who goes on and on about the Big Idea, the self-proclaimed master of originality, has gone and written a book that is basically just a poor copy of the very successful Paul Arden books.
Note of caution: don't be fooled by this poor imitation. George Lois has written what is basically one big congratulatory pat on the back. Sure, he obviously did some pretty great stuff way back in the days when there wasn't much in the world of advertising to compete with but the way he puts that across just makes him sound like a candidate for 'the person you'd least like to invite to a dinner party'. The anecdotes mostly go something like this: "So we were in the room, and this guy says something SO stupid and I say *insert self-important quip that only George Lois finds amusing*". That's pretty much it. Buy the Paul Arden book with the money I just saved you and read something that is informative, witty and interesting instead.
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1 of 1 people found the following review helpful
5.0 out of 5 stars Outstanding, 12 Jan 2013
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This review is from: Damn Good Advice (For People With Talent!): How To Unleash Your Creative Potential by America's Master Communicator, George Lois (Paperback)
I absolutely love this book, and it has become a favorite gift for friends and employees. I employ a lot of young people many of whom needs to be inspired to aim for their true potential. This book did so for me, and from the feedback I get it also does so for others. Fun, an easy read - yet full of wisdom.
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4 of 5 people found the following review helpful
3.0 out of 5 stars Not that good advice, 17 April 2012
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This review is from: Damn Good Advice (For People With Talent!): How To Unleash Your Creative Potential by America's Master Communicator, George Lois (Paperback)
Some good advice, some common sense and lots of self promotion.
Not a must have, but for the price it's ok.
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3.0 out of 5 stars average, 9 May 2014
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This review is from: Damn Good Advice (For People With Talent!): How To Unleash Your Creative Potential by America's Master Communicator, George Lois (Paperback)
not the best management book I've read, graphically very captivating, but content is of largely obvious, so not really the best reading on marketing/leadership.
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5.0 out of 5 stars £6 of brilliance, 23 Sep 2013
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This review is from: Damn Good Advice (For People With Talent!): How To Unleash Your Creative Potential by America's Master Communicator, George Lois (Paperback)
Had never heard of him, But he's put his fair share of work in. If your a young creative you can not go wrong with this its a book i will keep for yrs to come. real simple read if you hate reading like me!

D
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3.0 out of 5 stars A book to dip into, 28 Aug 2013
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This review is from: Damn Good Advice (For People With Talent!): How To Unleash Your Creative Potential by America's Master Communicator, George Lois (Paperback)
Quiet good book, its one to dip into rather that sit down and read in one go. for the train journey to work
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5.0 out of 5 stars Awaesome, 19 Jun 2013
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This review is from: Damn Good Advice (For People With Talent!): How To Unleash Your Creative Potential by America's Master Communicator, George Lois (Paperback)
Concise version of Whats the Big Idea?

Excellent to pocket book version with tips and ideas to get and keep your juices flowing.
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5.0 out of 5 stars Damn good book, 23 May 2013
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This review is from: Damn Good Advice (For People With Talent!): How To Unleash Your Creative Potential by America's Master Communicator, George Lois (Paperback)
An easy read that will fill you with energy and inspiration. Good insights onto the advertising/creative world and how to survive in it. A must have for all creative wanderers.
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