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10 Reviews
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35 of 35 people found the following review helpful
5.0 out of 5 stars A glorious book for anyone into design or typography, 3 April 2006
By 
R. Rutter "clagnut" (UK) - See all my reviews
(REAL NAME)   
This review is from: Penguin by Design: A Cover Story 1935-2005 (Paperback)
Penguin books have a rather illustrious heritage, with legendary typographer Jan Tschichold responsible for the iconic orange spines, three-pane covers with Gill Sans, and of course serious attention to detail in the typesetting.
Phil Baines takes us through the seventy years of history in the design of Penguin paperback covers, a constantly evolving part of Britain's culture and design history. The book is lavishly illustrated, with many full size covers, and goes into detail of individual titles. Fascinating too is the coverage of changing role of artists and designers throughout Penguin's history. It's a luscious book for anyone interested in typographical-related design.
The book is published in Penguin's Allen Lane range and as such is finely typeset in Adobe Sabon (a digital incarnation of Tschichold's typeface). I mention this because the Penguin paperback novels are all too obviously machine-set nowadays, a sad loss introduced when Penguin's type design department was disbanded in 2003.
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18 of 19 people found the following review helpful
5.0 out of 5 stars Penguin Masterclass, 1 Nov. 2006
This review is from: Penguin by Design: A Cover Story 1935-2005 (Paperback)
For those with an interest in Design,Book publishing and the impact of Penguin on the world book market this is a gem of a book.The book charts the covers from the early iconic design with its bold horizontal bars through to the present day high impact covers and everything in between.Baines is enormously knowledegable about design and typography and makes the subject very interesting and accesible.He also places Penguin in the historic context of the whole printing revolution largely brought about by Penguins impact on book buying in the Twentieth Century.Well worth the purchase.
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3 of 3 people found the following review helpful
5.0 out of 5 stars Superb, one of a kind book, 28 Feb. 2010
By 
Ian Shine (England) - See all my reviews
(VINE VOICE)   
This review is from: Penguin by Design: A Cover Story 1935-2005 (Paperback)
This book will fascinate anyone with an interest in books, graphic design, marketing or how to develop a successful business.
Essentially a journey through 70 years of Penguin Publishing history through the different cover designs that the company deployed, it also provides an insight into the changing demands of the publishing industry and how covers slowly changed to become marketing tools for the books they sold, rather than just an extension of the books themselves.
The thinking behind the covers and the innovations are also laid bare as the author gets to the heart of how Penguin developed arguably the most recognisable brand in book publishing.
The pictures of the covers are excellent, and really trace the changing face of penguin books, providing an excellent cross section of the company's design output since 1935.
It also feels like a great book, with its thick card cover and thick glossy paper ensuring that it will endure persistent browsing, which is what my copy gets.
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5.0 out of 5 stars A must for any reader or designer, 26 Jun. 2012
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This review is from: Penguin by Design: A Cover Story 1935-2005 (Paperback)
If you love design, you'll love this book. And if you love reading, you'll love the look and feel of classic Penguins and therefore . . . love this book. Whether you're interested in the specifics of typefaces and the names of designers or not there's a lot to enjoy here. It serves as a study and reference guide just as well as it does an interesting coffee table book.
The only thing this book would benefit from would be more spreads of 'books in progress' - however, many of these are probably lost to time or impenetrable systems of filing.
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3 of 4 people found the following review helpful
5.0 out of 5 stars Penguin by Design: A Cover Story 1935-2005, 1 Nov. 2011
This review is from: Penguin by Design: A Cover Story 1935-2005 (Paperback)
Penguin by Design: A Cover Story 1935-2005

A lovely book, worthy of a place on anyone's coffee table, not only decorative but also informative and fun.
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5.0 out of 5 stars This is a great book! Nuanced, 16 Jan. 2015
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This review is from: Penguin by Design: A Cover Story 1935-2005 (Paperback)
This is a great book! Nuanced, fascinating and well produced. Great for any fan of design, but also of the relationship of books to the rest of the world.
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2 of 3 people found the following review helpful
5.0 out of 5 stars Fascinating!, 22 Jun. 2010
This review is from: Penguin by Design: A Cover Story 1935-2005 (Paperback)
I found this book absolutely fascinating! Having grown up in the Fifties, I was aware of the old green Penguins, the Classics and the poetry covers....It was intriguing to see the development of the various covers and also somewhat nostalgic!
Since reading this I have been looking at all book covers with renewed attention...
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5.0 out of 5 stars ... book about book covers would be so interesting - great book., 9 Dec. 2014
By 
I. Emerson "Ian Emerson" (Bathgate, West Lothian, GB) - See all my reviews
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This review is from: Penguin by Design: A Cover Story 1935-2005 (Paperback)
Didn't a book about book covers would be so interesting - great book.
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2 of 4 people found the following review helpful
5.0 out of 5 stars My favourite coffee table book, 20 Feb. 2010
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This review is from: Penguin by Design: A Cover Story 1935-2005 (Paperback)
I love this book! I love design and book design in particular. This book is a joy to flick through and look at the images of penguin book covers through the years, seeing how they have evolved. It is also great to read from the front, following the story of penguin. I particularly like the story of penguin during the second world war and seeing how they were used as part of the propaganda battle.
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0 of 1 people found the following review helpful
4.0 out of 5 stars Four Stars, 3 Sept. 2014
This review is from: Penguin by Design: A Cover Story 1935-2005 (Paperback)
good
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Penguin by Design: A Cover Story 1935-2005
Penguin by Design: A Cover Story 1935-2005 by Phil Baines (Paperback - 5 May 2005)
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