Top positive review
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Swift and thought-provoking
on 20 August 2007
Which is better, thinking deep and hard or making snap judgements on instinct? Gladwell makes the case for quick thinking in his book of thinking without thinking. Gladwell argues that in many cases - emergency heart attack diagnosis being a good example - too much information not only doesn't help a bit, but actually makes decisions worse.
Humans are very capable of making quick, unconscious decisions - some brain damage or other disorders prove that, when that capability is lost. According to Gladwell we should pay more heed to our unconscious, as it often helps to make good decisions fast. However, it's not that simple: quick thinking without thinking leads to prejudice and trouble, if one is not careful.
Using lots of real-life examples, Gladwell makes a coherent case. The book is quite shallow, but that's what you should expect from a short bestseller like this. Blink, like Gladwell's previous success, The Tipping Point, is swiftly read. While it never delves deep or really satisfies the reader, it certainly succeeds in being thought-provoking and entertaining.