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26 of 28 people found the following review helpful
4.0 out of 5 stars Sobering reading, 29 May 2003
By 
Mrs Colette Morris (Peterborough, Cambs United Kingdom) - See all my reviews
This review is from: Can't Buy ME Love: How Advertising Changes the Way We Think and Feel (Paperback)
Think advertising doesn't affect you, right? You're above all that. That's what I thought too. Then I read this book. Makes sense really, after all, EVERYBODY thinks it doesn't influence them at all - so why would advertisers bother to continue?
This is a fascinating and frightening book. It details different ways that advertisers target their audience - particularly shocking is the way that children are targetted. It also actually shows a lot of the adverts - I found it very useful to look at the advert being described and it was interesting just to see all the adverts.
It does veer off into some quite strong feminism in one chapter, and I have only given it four stars for that reason, but that is a very personal thing (sorry!).
Interesting, informative but very, very readable.
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2 of 2 people found the following review helpful
4.0 out of 5 stars a well-informed attack on advertising practice, 8 July 2009
By 
Angus Jenkinson "angusjenkinson" (Cambridgeshire, England) - See all my reviews
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This review is from: Can't Buy ME Love: How Advertising Changes the Way We Think and Feel (Paperback)
the author has a very strong stance against the way advertisers go about influencing consumers. They certainly do set about doing this and have many smart techniques for doing so, so if you are starting off a little naive you might be amazed at what you discover and even if you are not you will learn a lot of detail through many examples. At the same time, it starts from a very strong values position that not everyone will agree with. She rightly makes the point that the entire media industry, and that includes all the blogs in the world, google and other search engines, depend for their continued existence on advertising revenue. Depending on your point of view you can either think that's terrible or wonderful. Kilbourne thinks it's terrible and explains why. It's interesting
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