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on 28 March 2001
This is the 'must-have' book for those not only interested in Ben and Jerry themselves, but the way in which they've built up their company and the ideas behind their business management.
Page after page, the book gives useful insights into the best ways to create a business which is not only successful, but one which is led by it's own awareness and values.
I would definately recommend this book to all those wanting more information on this remarkable company and the story behind it, or those who simply wish to know that little bit extra about the ice-cream that everybody loves!
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on 18 July 2010
If this book was more condense, better edited, with a bit more charm - it would have worked! Probably better for readers in the States - as relates better to US business and readership. Average
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