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16 Reviews
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4 star:
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3 star:
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2 star:
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5 of 5 people found the following review helpful
4.0 out of 5 stars Quick Read for Newbies
Today, web information is mostly text. Case in point, you are reading this. Trouble is text on most sites is not appealing. To increase the text appeal of my sites I turned to this book.
The book is a good introduction to typography and a very fast read, under 3 hours. Good for beginners; however, it left me wanting more. It was more like a 10pm news trailer...
Published on 10 Jun 1999

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4 of 4 people found the following review helpful
3.0 out of 5 stars This is a lightweight approach to the subject
I felt that there was more cleverness than substance. It is not rigorous to be a good classical approach nor is it radical enough to please modernists. I recommend Elements of Typographic Style for the former and The New Typography for the latter. Skip this one.
Published on 12 Dec 1997


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5 of 5 people found the following review helpful
4.0 out of 5 stars Quick Read for Newbies, 10 Jun 1999
By A Customer
This review is from: Stop Stealing Sheep and Find Out How Type Works (Paperback)
Today, web information is mostly text. Case in point, you are reading this. Trouble is text on most sites is not appealing. To increase the text appeal of my sites I turned to this book.
The book is a good introduction to typography and a very fast read, under 3 hours. Good for beginners; however, it left me wanting more. It was more like a 10pm news trailer -- woman found walking city streets with nothing on but a hockey mask. I was expecting a book to explain what specific font conveys. Instead the book provides example situations and suggested fonts.
I give it four-stars, and try to find the next book on the subject.
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5 of 5 people found the following review helpful
5.0 out of 5 stars A great looking book about type basics, 9 Feb 2001
By A Customer
This review is from: Stop Stealing Sheep and Find Out How Type Works (Paperback)
This is a thoughtful run through the basics of using type with lots of pictures and photos giving it atmosphere. There are lots of more in-depth treatments of the subject but this book looks and reads great. Erik Spiekermann is one of the most distinctive talents in european design and this book is a great example of his clear design - the medium really fits the message.
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5 of 5 people found the following review helpful
5.0 out of 5 stars A good clean introduction to type, 17 Nov 1998
By A Customer
This review is from: Stop Stealing Sheep and Find Out How Type Works (Paperback)
As a graphic art professor, I use this book as an introduction to type for those who have never considered the subject before. It is popular with students for ease of reading and understanding. A must for anyone starting a serious study of type.
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4 of 4 people found the following review helpful
3.0 out of 5 stars This is a lightweight approach to the subject, 12 Dec 1997
By A Customer
This review is from: Stop Stealing Sheep and Find Out How Type Works (Paperback)
I felt that there was more cleverness than substance. It is not rigorous to be a good classical approach nor is it radical enough to please modernists. I recommend Elements of Typographic Style for the former and The New Typography for the latter. Skip this one.
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4 of 4 people found the following review helpful
5.0 out of 5 stars Get this book!, 3 Feb 1997
By A Customer
This review is from: Stop Stealing Sheep and Find Out How Type Works (Paperback)
If you are interested in type or being a graphic designer - get this book! Great book.
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7 of 8 people found the following review helpful
1.0 out of 5 stars Isn't type groovy, 8 Mar 1998
By A Customer
This review is from: Stop Stealing Sheep and Find Out How Type Works (Paperback)
I always think of this as the "isn't type groovy" book. Spiekermann and Ginger seem to be at pains to avoid transmitting actual knowledge, while advertising that having lots of fonts and using them is fun. There are much, much better, and much more inspiring, introductions to the subject: Robin Williams' "Design for Non-Designers", or The Thames and Hudson Manual of Typography, Shahn's, "Love and Joy about Letters"....
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1 of 1 people found the following review helpful
5.0 out of 5 stars Gideons Bible has a new insert, 23 Mar 1997
By A Customer
This review is from: Stop Stealing Sheep and Find Out How Type Works (Paperback)
This book has been in the minds of talented designers everywhere. Typographers have unfortunately always held the view that if you had to ask, you would never know. Well, I didn't, so it was a long, tedious journey. Now I know, forget the trip to type Mecca and save yourself the art directors humiliation, just get this book. All of a sudden Futura Condensed Extra Bold will make sense. Easy.
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5 of 6 people found the following review helpful
4.0 out of 5 stars An inspiring definition on the art of today's typography., 13 Nov 1996
By A Customer
This review is from: Stop Stealing Sheep and Find Out How Type Works (Paperback)
If you like the art of the printed page and wondered about typography, this is a good book to lay
your hands on. With information presented in a well laid out, sophisticated package, Erik
Spiekermann and E.M. Ginger justifies the need for knowing typography by showing you what
type and layout can do for information in the 90's. For the educated designer the content inside
offers nothing new. However, for a budding design artist who has wondered what "good"
typography really means, "Stop Stealing Sheep & Find Out How Type Works" is an inspiring
definition.
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11 of 14 people found the following review helpful
2.0 out of 5 stars Over rated book sets a poor example, 3 July 1997
By A Customer
This review is from: Stop Stealing Sheep and Find Out How Type Works (Paperback)
This book, while attractive and expensively produced, is actually _not_ a good example of _how_ to use type.

From the cover, which uses small, light italcs reversed (which are hard to read) to the body text which is set with too much letterspacing (just what the title of the book warns against) so that it's hard to read.

There are many fine books about typography, for a complete list, visit [...] and find one that will be more useful than this over-rated, badly produced tome.

Zeal.
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10 of 13 people found the following review helpful
4.0 out of 5 stars A good primer for those new to type, 21 Dec 1999
By A Customer
This review is from: Stop Stealing Sheep and Find Out How Type Works (Paperback)
I liked this a lot. For the tyro designer who wants to find out more about the subject, this is pretty good. It's an easy read, light on the eye (unlike some of the more hefty, all inclusive typeography books; which try and cover as much as possible and require the stamima of the truly devoted to plough through)and covers a lot of ground in simple terms. It has a bibliography for those who then want to go deeper into the subject. It's a very good introduction to the subject and for the non professional designer (and even a few pro's I suspect) may be the only type book they'll need unless. But if you're working with 'hardcore' typeography every day you'll need to learn more. But then you'd know the all stuff in this book anyway - wouldn't you. Buy this if you know little or nothing about type and want to start learning.
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Stop Stealing Sheep and Find Out How Type Works
Stop Stealing Sheep and Find Out How Type Works by E. M. Ginger (Paperback - 11 Jan 1993)
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