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3.9 out of 5 stars18
3.9 out of 5 stars
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on 10 June 1999
Today, web information is mostly text. Case in point, you are reading this. Trouble is text on most sites is not appealing. To increase the text appeal of my sites I turned to this book.
The book is a good introduction to typography and a very fast read, under 3 hours. Good for beginners; however, it left me wanting more. It was more like a 10pm news trailer -- woman found walking city streets with nothing on but a hockey mask. I was expecting a book to explain what specific font conveys. Instead the book provides example situations and suggested fonts.
I give it four-stars, and try to find the next book on the subject.
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on 9 February 2001
This is a thoughtful run through the basics of using type with lots of pictures and photos giving it atmosphere. There are lots of more in-depth treatments of the subject but this book looks and reads great. Erik Spiekermann is one of the most distinctive talents in european design and this book is a great example of his clear design - the medium really fits the message.
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on 17 November 1998
As a graphic art professor, I use this book as an introduction to type for those who have never considered the subject before. It is popular with students for ease of reading and understanding. A must for anyone starting a serious study of type.
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on 12 December 1997
I felt that there was more cleverness than substance. It is not rigorous to be a good classical approach nor is it radical enough to please modernists. I recommend Elements of Typographic Style for the former and The New Typography for the latter. Skip this one.
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on 3 February 1997
If you are interested in type or being a graphic designer - get this book! Great book.
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on 8 March 1998
I always think of this as the "isn't type groovy" book. Spiekermann and Ginger seem to be at pains to avoid transmitting actual knowledge, while advertising that having lots of fonts and using them is fun. There are much, much better, and much more inspiring, introductions to the subject: Robin Williams' "Design for Non-Designers", or The Thames and Hudson Manual of Typography, Shahn's, "Love and Joy about Letters"....
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on 23 March 1997
This book has been in the minds of talented designers everywhere. Typographers have unfortunately always held the view that if you had to ask, you would never know. Well, I didn't, so it was a long, tedious journey. Now I know, forget the trip to type Mecca and save yourself the art directors humiliation, just get this book. All of a sudden Futura Condensed Extra Bold will make sense. Easy.
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on 13 November 1996
If you like the art of the printed page and wondered about typography, this is a good book to lay
your hands on. With information presented in a well laid out, sophisticated package, Erik
Spiekermann and E.M. Ginger justifies the need for knowing typography by showing you what
type and layout can do for information in the 90's. For the educated designer the content inside
offers nothing new. However, for a budding design artist who has wondered what "good"
typography really means, "Stop Stealing Sheep & Find Out How Type Works" is an inspiring
definition.
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on 7 December 2010
I bought this book to learn more about typography after my lecturer slated my work as having "no idea about type". I have to say, this book is extremely well-written, laid out in a nice readable fashion and divided nicely into sections which deal with the different uses of type and its historical aspects.

I would recommend this to anyone to who wants to get one up on their lecturer (or just wants to learn more about a vast and fascinating subject!). The only reason for four stars is that I feel the book could be a little more in-depth in some areas. However for the price, this is well worth it!
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on 3 July 1997
This book, while attractive and expensively produced, is actually _not_ a good example of _how_ to use type.

From the cover, which uses small, light italcs reversed (which are hard to read) to the body text which is set with too much letterspacing (just what the title of the book warns against) so that it's hard to read.

There are many fine books about typography, for a complete list, visit [...] and find one that will be more useful than this over-rated, badly produced tome.

Zeal.
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