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on 6 August 1998
If you are tired of books that are full of the latest fads in business management-- meaningless buzzwords and philosophies that only add a layer of confusion between a manager and his workers-- this is the book to read.
Commander Marcinko knows that if you want to get people to perform toward a common result, they need a person they can trust, who knows the situations they're facing, and looks out for their welfare. In short, a leader.
This is the kind of info that works-- always has and always will. Regardless of the industry or work enviroment you are in, these proven ideas apply. (If you don't think they will, then you better evaluate yourself as a leader!). Buy it, read it and read it again, and pass it around-- it's the perfect answer to those of you who feel they're living in a Dilbert comic strip.
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on 15 December 1998
Demo dick is the ipitomy of the best the United States Navy has to offer, he led from the front. Having personal experience in the teams for 12 years, I can attest to the fact that he is the real mcCoy, not some guy tring to make money as an author. This book is a truism; an authentic view at the way that all managers, and supposed leader's of men, should lead their forces into battle. Know your company, know your competition, & know your future. Like the skipper says, "The code of the warrior is to delight in battle", and, "You don't have to like it, but you have to do it. "OOO-YUH !"
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on 2 August 1998
If you can't decide whether your boss is an idiot or a true leader,you need to read this book.Marcinko tells it like it is even if you don't want to hear the truth.His book is really a fun read.Most people I know who bought it read it twice in under 3 days time.Marcinko described it to me at a 4 hour signing he did as "kinda like Sun Tzu,only with the F-word".It made me realize I was working for a boss on the road to nowhere.
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on 27 January 1998
Being a military brat I enjoyed the military stories about applied leadership. As a young professional, I enjoyed the examples the author gave from the business world.
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on 16 August 1996
Marcinko spent over 30 years working with and leading Navy SEAL special warfare units. His best selling "Rogue Warrior" series shared some of his experiences and the successes and struggles he experienced throughout his career. In this book, Marcinko re-visits successful (and unsuccessful) leadership techniques that are surprisingly just as applicable to the everyday business world as they are to the jungles of South East Asia. Not unlike the "suit and tie samurai," Japanese businessmen who read the "Book of Five Rings" (warrior strategy written by legendary swordsman Miyamoto Musashi in the 1500's)and apply the lessons to business life, the reader of this book can find ways to fight the "battles" of the business world. One example from the book is, "...People just blithely assume that the main reason they don't achieve their goal is that someone ELSE beat them to it. ...If you finish second it's not BECAUSE someone else finished first. That person's victory as just a "side effect" of your failure. If you lost, it was because you didn't sufficiently punish yourself in training, and didn't focus your full force of your being on victory." A refreshing perspective on the business "battlefield."
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on 12 August 1997
Great read! Simple, straight forward, makes more sense than any of the other "mumbo-jumbo" leadership/management books on the market. The corporate world DOES mirror combat, despite the fact that we're encouraged to be more compassionate, understanding, and feel the pain of others.

Despite a wimpy exterior, Bill Gates has as big a warrior hear as does Richard Marcinko. Gates may have used 'namby pamby' techniques like market surveys, beta testing, and listening to his customers, but for the ultimate goal. As Marcinko and his warrior band, Gates uses the tools of surveillance and reconnaissance to his advantage, to DESTROY the competition and win. Throughout his tenure at Microsoft, he has crafted an organization that would kill for the man. Marcinko's book can explain how to do just that.

Having been a military leader myself, the corporate world has been screaming for this kind of book and training. To walk past it at this point would be ludicrous!

Captain Marcinko, despite my service pedigree, I'd follow you anywhere! Go Army, Beat Navy!
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on 12 September 1997
This is one of the best books on leadership I have read-- and I have read hundreds. There is a diffence between management and leadership -- this teaches you to lead.
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