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31 Reviews
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13 of 13 people found the following review helpful
4.0 out of 5 stars Compelling
James has written an intelligent and fascinating guide to starting your own business based on his experience and knowledge. He asks questions which may put some people off e.g. is your idea a business or a hobby ? But that's the whole point, he clearly wants the reader to avoid wasting loads of money attempting to start a business that won't work. One of his key points is...
Published on 15 May 2012 by kirshaw

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9 of 10 people found the following review helpful
1.0 out of 5 stars Just a Self Promotion Book
Why so many 5 stars?

A very poor book that is a personal advertisement for James Caan - whoever he is. I do not live in the UK but after reading this book I think this guy must walk on water. The guy has obviously been successful with his business ventures and he really wants you to know this throughout this book.

This book is far too simplistic...
Published 17 months ago by Amazon Customer


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13 of 13 people found the following review helpful
4.0 out of 5 stars Compelling, 15 May 2012
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James has written an intelligent and fascinating guide to starting your own business based on his experience and knowledge. He asks questions which may put some people off e.g. is your idea a business or a hobby ? But that's the whole point, he clearly wants the reader to avoid wasting loads of money attempting to start a business that won't work. One of his key points is to avoid rushing out to patent an invention. This is contrary to accepted wisdom, but he backs this up with sensible reasoning.
The book is very readable with many examples from James life in business. It is packed with good advice. His last chapter "A Final Thought" neatly summarises the key points of the book. This is followed with an appendix which gives references to useful web sites.
Two criticisms. Firstly, the book seems to have been unnaturally forced into the 7 day concept with each chapter being one day. Personally, I think a business is far too important and needs to be carefully considered over a longer period of time (though not necessarily months). Secondly, James occasionally reveals his bias as an investor. For example he claims that entrepreneurs should not worry too much about the amount of equity they give away. Any watcher of 'Dragon's Den' will note how much emphasis the investors give to the amount of equity they get!
But keeping these in mind, this book is an excellent read for any budding entrepreneur or inventor.
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14 of 15 people found the following review helpful
5.0 out of 5 stars A great book for all types of entrepreneurs from those starting on their first business to those with a little more experience., 21 Mar 2012
A well written step by step by approach to help you consider and really evaluate your business ideas. Through personal experiences, practical advice and tips James Caan outlines the considerations you need to make before embarking in a new business venture.

The book is set out over a 7 day period - with a new consideration related to your new business every day.
Brutally honest James Caan really helps you consider if your idea is really a viable business idea or in fact just a hobby or useless invention! He really encourages you to evaluate yourself and personality, making you consider if you really are cut out for entrepreneurship - through his own experiences he highlights the qualities, drive and determination that you need to succeed in the cut throat business world - I have to say that I really admire Alia and her drive! It is interesting to read the thoughts from an investor point of view on first impressions! Excellent advice on feedback and research ideas as well.

The 7 day thought process is extremely practical and really helps evaluate your business idea in terms of viability, profit potential, research, staffing, ordering, and approaching investors and business development.

Great advice and a really practical way of outlining the thought process involved before embarking on a new business, really appreciated the personal example to close!!!

The book is targeted for all types of entrepreneurs from those starting on their first business to those with a little more experience.
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4 of 4 people found the following review helpful
4.0 out of 5 stars Another good book, 17 April 2012
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I heard about this book during an interview with James Caan and Simon Mayo and I was impressed by so much of what was said. James Caan seemed such a lovely person and not as harsh as one might assume from his time on Dragon's Den. His book is filled with the same enthusiasm as his interview and is worth a read.
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9 of 10 people found the following review helpful
1.0 out of 5 stars Just a Self Promotion Book, 4 July 2013
This review is from: Start Your Business in 7 Days: Turn Your Idea Into a Life-Changing Success (Paperback)
Why so many 5 stars?

A very poor book that is a personal advertisement for James Caan - whoever he is. I do not live in the UK but after reading this book I think this guy must walk on water. The guy has obviously been successful with his business ventures and he really wants you to know this throughout this book.

This book is far too simplistic and basic to be of much help to anyone with half a brain. It is really aimed at the complete idiot who does not know anything about business. It may be useful if you are starting a recruitment business or wish to ask Mr Caan for finance, but overall there is nothing in this book that you cannot find on the internet for free in many forums and startup-help websites.

The "7 days" bit is a joke too. No one can start up a serious business in 7 days. Essentially Mr Caan simply refers to 7 key areas that a proposed startup venture should think about, such as writing a business plan, conducting market research and customer validation, making appropriate financial calculations to verify if you have a real scaleable business idea. However, the book just skims over these 7 areas - there is not one chart, diagram or even template to help - for example a profit and loss template or cashflow forecast template or other template that could help a budding entrepreneur to help evaluate their business idea.

If you want to help Mr Caan then buy this book, if you want to help yourself, don't waste your money. There are far many more books available on Amazon that will be much more useful than this self promotion book.

For recommendations on other books that I think will be so much more useful for the budding entrepreneur, see my reply post to a comment below.
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2 of 2 people found the following review helpful
5.0 out of 5 stars The 'Missing' Page?, 14 April 2012
This is a really enjoyable book with some sound advice. One question - is page 57 missing to catch people out to see who is on the ball? if not, how can I acquire this page? otherwise no complaints so far...just passing the missing page and hoping it was on purpose and will explain itself at the end.

A must read so far *****
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1 of 1 people found the following review helpful
3.0 out of 5 stars Write a review in seconds, 24 Aug 2013
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This review is from: Start Your Business in 7 Days: Turn Your Idea Into a Life-Changing Success (Paperback)
This book is fascinating, and fairly interesting...but....misleading to the novice entrepreneur....only if you are a serial entrepreneur would you understand that the title is aimed to sell books and entice the inexperienced in business, it takes months of hard work to get more than 7 things done.
I gave the book to a friend.
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1 of 1 people found the following review helpful
4.0 out of 5 stars Good, clear book with plenty of advice but..., 27 July 2013
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It's a very good book to read before setting up in business, mainly because it walks you through your reasons for creating a business in the first place and talks about whether you have the right kind if personality for it. It's also very easy to pick up and put down, reading it when you have the time without having to go back over it to catch up.

I liked it, I used the advice, it was easy to follow and a good read but...I couldn't help but feel it had been written simply to make money. Yes, I know that's what he's good at and his ability to become rich is part of the reason for buying the book, but it did have a written-to-order feel about it too.
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1 of 1 people found the following review helpful
4.0 out of 5 stars Good, 8 May 2012
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I am still reading this book.You have to have thought about a business already to take in the points James outlines. On first glance you may not take much notice however it is written with a lot of experience .I have marked 4/5 only because none of the examples related to my field and the country I intend to practice but that was not the writers intention.I think one gets more out of business books after trying one or two businesses firts because you do not appreciate the points made unless you have made some mistakes.
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1 of 1 people found the following review helpful
4.0 out of 5 stars Simple, clear and concise book to help get you started., 5 Jun 2013
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R. Guerrero (London) - See all my reviews
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A good read with lots of common sense to help steer your thoughts and build a plan. It doesn't take long to read the book cover to cover and there is definitely something new to learn and apply.
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3 of 4 people found the following review helpful
5.0 out of 5 stars The truth about entrepreneurship assess your business, 27 April 2012
I was very impressed by this book which takes a realistic view of entrepreneurship. Unlike many other books which tell you you need to spend this and that on your idea before you see whether or not they will succeed This book should really be titled "Get Real". His ideas are pure genius he tells you how to see if your ideas are viable and whether there is a market for them in first place without spending a lot of money since all the resources are out there and all you need to do is find and apply them . He gives brilliant examples of how to do this and also illustrates the folly of spending thousands of pounds and years developing an idea/product that when it comes to the market place may be economically viable. No consumer = no business. He tell you to get customers first and illustrates how to do this. I have read many books which tell you to plough on despite all obstacles reguardless of spending time and money on something that will make you bankrupt. James Caan gives brilliant analysis of how to evaulate your business ideas.I think if business people adopt his ideas there would be considerably less businesses going bankrupt and all the financial consequence and heartach and misery that brings to both them and their families. If you are seriously considering setting up a business please read this book.
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