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1 of 1 people found the following review helpful
4.0 out of 5 stars How to manage consumers' habits to your advantage, 23 July 2014
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This review is from: Hooked: How to Build Habit-Forming Products (Hardcover)
Since the bazaars in antiquity, marketing's objective has remained the same: create or increase demand for whatever is offered. What Nir Eyal offers in this book is a four-phase process by which to design habit-forming products that will attract and then sustain a tight relationship with customers.

1. A Trigger attracts consumer attention and creates initial interest such as the aroma of fresh-brewed coffee.

2. Consumer takes Action to learn more about what is offered, often by clicking on a website link or calling a toll-free number.

3. The Variable Reward offers several possibilities to attract as many different people as possible (e.g. a state lottery).

4. The last phase, Investment, illustrates that people who assemble furniture (e.g. IKEA) attach greater value to it than they would if it were already assembled.

As in residential real estate and the chestnut that suggests "for every house there's a buyer," I am convinced that, for those in need of forming and then sustaining tight customer relationships, "for every book there's a reader." Who knows? For some who read this review, the "Hook Model" may be exactly what they need.
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1 of 1 people found the following review helpful
5.0 out of 5 stars An enjoyable read with good practical advice, 17 Sep 2014
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This review is from: Hooked: How to Build Habit-Forming Products (Hardcover)
I bought this book after seeing it recommended in a blog. I've recently taken responsibility for an online tool that isn't being used as much as anticipated. Being new to the area of product management I was looking for some guidance in how to convert people who try the product once, to people who are regular active users. This book fitted the bill perfectly.

Written in a friendly manner it is an easy read that outlines the characteristics of the hook model, the features that can make a product truly habit forming. The model is backed up by many examples from some of today's leading online products - Facebook, Twitter, Pinterest etc.

It has practical advice you can start acting on immediately. This has allowed me to identify exactly what areas I can work on to look to increase the number of regular active users for my product. Will I get more active users? Only time will tell. But if I don't I know it will be because the product just isn't what people want, and not down to bad advice from the book.
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1 of 1 people found the following review helpful
4.0 out of 5 stars Great book. In today's digital world it's increasingly difficult ..., 23 Sep 2014
This review is from: Hooked: How to Build Habit-Forming Products (Hardcover)
Great book. In today's digital world it's increasingly difficult to understand how to develop successful products and the key drivers to doing it. Hooked, is the answer with a very practical and simple guide that any product manager or innovator can apply whether B2C or B2B. year also provides you with the science behind the method, which combined with a well laid out logical order to the book, makes it indespensible and likely to be a well thumbed point of reference.
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Hooked: How to Build Habit-Forming Products
Hooked: How to Build Habit-Forming Products by Nir Eyal (Hardcover - 1 Jan 2014)
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