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8 Reviews
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2 of 2 people found the following review helpful
5.0 out of 5 stars Plain & simple (without all the VC stuff), 16 Aug 2011
This review is from: Start Small, Stay Small: A Developer's Guide to Launching a Startup (Paperback)
The author does not give any advice or ideas for VC funding, just very practical, easy-to-realize tools and hints for your small, self-funded (say bootstrapped) start-up.

He also clearly points out the main aspects of doing business and stresses that the product itself (i.e. software code) is only 1/3 of your final offer/solution.

In my view, a must-read for all the starting entrepreneurs (mainly focused on ICT) or entrepreneurs-to-be.

Martin
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1 of 1 people found the following review helpful
5.0 out of 5 stars A business book worth reading, 7 Mar 2012
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M. Stephens (Kent, UK) - See all my reviews
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This review is from: Start Small, Stay Small: A Developer's Guide to Launching a Startup (Paperback)
It is really refreshing to find a book full of practical, realistic advice on building a real, successful company rather than trying to be the next google. Rob is also very honest and puts in a lot of his personal experiences.
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5.0 out of 5 stars Solid practical advice..essential reading for any developer, 17 Jan 2014
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G. Kind (UK) - See all my reviews
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I read this book in two sittings and yes its fairly short but that is because it is packed solid of useful, actionable advice from someone that has been there and done it. If you are a developer this should be made required reading, simple as. Just because you *can* build something doesn't mean that you should. I realised last year (after 20+ years developing) that I had been doing everything wrong. You have to start with a viable market first and then build the product only when you have interest.

As a developer you probably have ideas for products and start building them. That is completely wrong. This book explains why and how you should validate ideas first. The simple fact of software products or services is this; you will never have a technical problem to solve because even if you can't do it yourself you can hire someone who can. What you will have is a marketing problem. Because without interest and potential paying customers you won't generate any money for your efforts!

If you are developer you must read this book.

If you are not a developer you must read this book.

If you are thinking of creating a software product or launching a software as a service offering you must read this book.

It is that simple.
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5.0 out of 5 stars Brilliant Easy Read, 12 Oct 2013
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Packed really life examples that will help build and develop small software business. Thanks for talking the time to share Rob.
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4.0 out of 5 stars Meaty, 19 Jan 2013
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Classe (London, UK) - See all my reviews
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Short but meaty, with a lot of practical advice. Hence 4*. Focused on web startups and how to build a portfolio of niched web startups.
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5.0 out of 5 stars Inspiring and practical, 8 Nov 2012
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I really like the author's take on things and I could really identify with his aims and values. I find it really inspiring that he has achieved what I'd would like to and this book is packed with great insight and really practical advise.
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5.0 out of 5 stars Superb, 2 Dec 2010
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There is a lot of information in this book, it's not a huge book but almost every word counts. Recommended.
Kindle Edition December 2010
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0 of 1 people found the following review helpful
5.0 out of 5 stars Down to earth Small Business advice., 19 May 2012
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This review is from: Start Small, Stay Small: A Developer's Guide to Launching a Startup (Paperback)
If you realise that you are a family man but want your own business as well Mr. Walling has you covered. With his personal experience of both you will be well advised to listen to him. Don't miss out. Mr. Walling also has a podcast ("Startup for the rest of us" on ITunes) which is a perfect companion to the book and reveals the everyday life of a small business owner. Techzing podcast on ITunes, program 165 interviews Mr.Walling about the adventures with his company HitTail. Highly Recommended.
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