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10 of 13 people found the following review helpful
5.0 out of 5 stars A fantastic book!, 6 Jun. 2007
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Dr. James Intriligator (Bangor, Wales UK) - See all my reviews
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This review is from: Twenty Ads That Shook the World (Paperback)
Although it sounded like an interesting book, initially I bought it with low expectations; I generally find that books written about adverts are poorly written and rather shallow. BUT, this book blew me away!! Twitchell is not only brilliant and insightful, but also a fantastic writer (it was only once I looked closer that I saw he is also a professor of English literature). The introduction alone is one of the most mind blowing, deep, and insightful things I have ever read about the nature of advertising/branding. The rest of the book was also fabulous - I could not put it down. I cannot recommend this book highly enough.
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5.0 out of 5 stars Five Stars, 5 Jan. 2015
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Cherryl Martin (Gerrards Cross, Buckinghamshire United Kingdom) - See all my reviews
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This review is from: Twenty Ads That Shook the World (Paperback)
Great book. Interesting and clear
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Twenty Ads That Shook the World
Twenty Ads That Shook the World by James B. Twitchell (Paperback - 15 Aug. 2002)
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