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11 of 11 people found the following review helpful
4.0 out of 5 stars a good read..., 11 Aug 2008
By 
L. J. Harris (Oxford, UK) - See all my reviews
(REAL NAME)   
This review is from: Web 2.0: A Strategy Guide: Business thinking and strategies behind successful Web 2.0 implementations. (Hardcover)
Web 2.0: A Strategy Guide, by Amy Shuen

This timely book contains a number of interesting contemporary case studies of such luminaries as Flickr, Amazon, Netflix, Facebook, LinkedIn and Google. These examples illustrate how Web 2.0 permits the early enthusiasm that exploded with the dotcom bubble to be finally realised, now that network effects are established, capital costs have reduced, high speed broadband access dominates, user engagement is welcomed and the `long tail' has been made accessible.

The explanations of Web 2.0 principles are easy to follow, and each chapter includes a list of practical questions that proactive businesses should be addressing if they are considering whether to venture into what are still largely uncharted waters. For example, an excellent question that Amy Shuen poses to Marketing Managers is "can you identify the 1-3% `active uploaders' in your customer community and then engage them as evangelists for your business?" Clear warnings are also contained within the text for those businesses that fail to see the relevance of Web 2.0, or who regard it as a threat rather than an opportunity.

The real value of this book is provided in the end notes which highlight established books and articles about strategy that have `stood the test of time', and also where traditional academic frameworks have been usefully updated with Web 2.0 thinking. (For example, see the discussion of Michael Porter's SIX forces and Clayton Christensen's disruptive innovation.) Pointers are also made towards new research that is now emerging from around the world that directly investigates the business implications of a Web 2.0 world.

Overall this is a well written and thought-provoking book, although a few more European examples would have been welcome :-)
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1 of 1 people found the following review helpful
5.0 out of 5 stars highly recommended reading..., 21 April 2009
This review is from: Web 2.0: A Strategy Guide: Business thinking and strategies behind successful Web 2.0 implementations. (Hardcover)
...for almost everyone with an interest to the subject (so nowadays approaching 50% of people!) but even more if you're a web entrepreneur, wish to be one or deal with web marketing.
I read it very quickly some months ago, just published, skimming through chapters and pages. It looked like a thorough introduction to principles and (well-known) stories that defined the new wave of web innovation. Also discussed in conjunction to some fairly simple but sound base of economics and marketing theory, often missing in more technical accounts. At a second, more careful reading, I found much more value in the reasoning and the questions that, a bit with my surprise, are exactly questions one asks when looking at one of those fields above.
As a conclusion, exactly what I hoped/expected when buying it, and something more.
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2 of 2 people found the following review helpful
5.0 out of 5 stars best web 2.0 book from business perspective, 28 May 2009
By 
Mr. Z. Giilani (United Kingdom) - See all my reviews
(REAL NAME)   
This review is from: Web 2.0: A Strategy Guide: Business thinking and strategies behind successful Web 2.0 implementations. (Hardcover)
really like this book - we read various literature to enhance our knowledge and understanding and sometimes those that have the clearest and sensible points remain in your memory - this is one of those books! Sheun is very competent and pragmatic in her opinion and analysis of the latest web 2.0 pioneers (facebook, Google, Linkedin..)
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2 of 2 people found the following review helpful
4.0 out of 5 stars A strategy book that is actually about strategy, 30 Sep 2009
By 
E. Ryan (Ireland) - See all my reviews
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This review is from: Web 2.0: A Strategy Guide: Business thinking and strategies behind successful Web 2.0 implementations. (Hardcover)
Lots of books out there on Web 2.0 but this is one that has substance to match the title. It is a complex read but it is a complexity that has come from the amount of real content and is worth the investment in time it requires. It manages a difficult line between an academic book and a practical guide for someone in a Web 2.0 business and does this well.

As things change so rapidly in this space the problem with such a book is that the reader will be able to look with hindsight at events that the author would not have seen on writing. The best compliment to the author is that the hindsight the reader has actually re-enforces a lot of the main points the book makes.

Strategy is one of those words thrown loosely around but this really is a book on strategy and a good one.
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1 of 1 people found the following review helpful
5.0 out of 5 stars Web 2.0 is a moneymaking, sometimes baffling, platform of the future., 23 Sep 2011
By 
Rolf Dobelli "getAbstract" (Switzerland) - See all my reviews
(TOP 500 REVIEWER)    (REAL NAME)   
This review is from: Web 2.0: A Strategy Guide: Business thinking and strategies behind successful Web 2.0 implementations. (Hardcover)
Many of Web 2.0's foundational principles - for example, giving away your primary online product - are counterintuitive. Fortunately, Amy Shuen, a renowned expert on high-tech business models, dispels much of the mystery in her outstanding book. Its bona fides include being issued by the publishing company belonging to Tim O'Reilly, the high-tech guru who helped coin the phrase "Web 2.0." Shuen covers the social and business effects of Web 2.0, breaks down the Web 2.0 strategies of some of the most successful Internet companies and explains how business of any size can benefit from harnessing Web 2.0's limitless potential. getAbstract recommends this book to executives who develop strategy, small-business owners who want to expand their operations and entrepreneurs who plan new business ventures.
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