on 4 February 2011
I bought this book on the basis of reviews, and must say that I wasn't disappointed. It contains a wealth of extremely useful information and guidance, presented in an-easy-to-read, yet concise, manner. Some individual pages contained as much useful information as whole chapters in other books from the publisher!!
Although the main reason for purchasing the book was to improve the 'technical' aspects of my web site's performance, I was pleasantly surprised to find that the first half of the book (on optimisation for sales) was also useful to me!!
6 of 6 people found the following review helpful
It's kind of a catch 22. You can write the best web copy but if your website loads slowly no one will stick around to read it. But how can you make your site stand out, while keeping the loading times reasonable?
Fortunately, Website Optimizing shows the average person how they can have full website optimization. Now you don't have to make a choice. You can have a quick loading website that looks professional and still create great web copy that demands attention.
I have to admit, I was pleasantly surprised by Website Optimizing. I expected it to be heavy on optimizing code and graphics. I never really expected this book to discuss web copy. Putting the two types of information together makes perfect sense.