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on 22 January 2010
If you want a good introduction to Social Media, and how it can be used to promote your company and your brand, get this book. It is well written, with excellent examples of the marketing via the Social web. There are clear rules and strategies given to help you work out how to make the most of Social Media. The book was invaluable in helping us decide which were the key components for our Social Media strategy. I would have liked a bot more analysis on tools to make it easier to manage the process - marketing on the Social Web is very time consuming! But overall a good book to get anyone started.
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on 26 September 2011
At last a comprehensive text book that brings eMarketing bang up to date with respect of social media.
Weinberg has produced an excellent reference book for students and practitioners alike and should be essential reading.
As the world chief examiner in Marketing and Public Relations for the London Chamber of Commerce International Qualifications
Examination Board - I will be adding this text to the recommended reading list for both subjects. Prof. R. Brooks Ph.d.
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on 22 September 2009
After reading the book I found that most of the subjects are quite basic.
Things like, how to create an account in Facebook or how to upload a picture, makes the book with more pages but in reality doesn't help the user looking for inovative information or ideas in the Social Marketing field. The book could have 100 pages instead of the actual 346 pages.
I give 2 stars only because there are some stats that are interesting.
This is a book that i don't recommend!
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on 10 February 2012
Great book, so interessant and actual. give it a chance! Muy interesante libro dond xpone las normas de como se rigen las comunidades y como debemos acercarnos a ellas.
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on 19 May 2011
I really enjoy reading this book and finding lots of insights that Tamar share from her experience.
Great for people with a previous understanding of social media.
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on 21 October 2009
I was recently lucky enough to stumble across a copy of a book by prolific blogger and all around social media expert Tamar Weinberg. The back of the book claims to help you "understand how social web technologies work, and learn the most practical and effective ways to reach people who frequent these sites."

When first picking up the book it is a lot thicker than you would normally expect for a non-technical text. Weighing in at a healthy 346 pages, it is a weighty tome - the reason for this seems to be that the book is designed and written to cater for the majority of different potential users. Rather than just devote the text to those already working in the field, looking to brush up on their knowledge - the book assumes that you have no prior knowledge of the social web technologies discussed and holds your hand through the very basic right up to explaining the more detailed reasons why you might engage with users in a particular way, through to methods for quantifying success and setting targets. Although most of this introductory text was not directly applicable to me - I did use some of the information to help me explain the benefits of the various technologies to other people - and this is where the book really comes into its own. If you work within digital marketing already, but sometimes have a hard time explaining the reasons behind your recommendations or persuading clients to commit to digital marketing campaigns then this book will become a very useful part of your arsenal.

The book covers all the current major players in social web technology; Blogging, Twitter, Facebook, Myspace, LinkedIn and others - all in good detail to the point that if you had never used any of these services before, it would not be too long before you had the knowledge (and to an extent the confidence) to go ahead and start marketing yourself, your business or your products simply and effectively.

In addition to explaining each of the technologies, additional chapters include information on how to work with social bookmarking, building an overall social marketing campaign, etiquette for social marketing and setting goals.

All in all I felt that although I was not really the target audience for this book, I found it very useful. Anyone working in marketing in a sales or account management role would be well advised to give this book a thorough look over - it will really help you engage your clients and back up your assumptions that social marketing is a growing trend that can succeed. Without knowing the basics it will be impossible to sell these services (if you are agency side) or make use of the social networks to your best advantage (client side). There is also something to be had from the book if you are looking to build your own personal brand and promote yourself as an expert in your particular field.

So in summary, if you want to know about social marketing online and you want to know it now. This is the book for you!
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on 31 August 2009
This is not a fad it's the way marketing will have to be done in the future. The book is an excellent introduction on how to carry out social web marketing according to the new rules.
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