Top positive review
Getting through the Social Media minefield
on 22 January 2010
If you want a good introduction to Social Media, and how it can be used to promote your company and your brand, get this book. It is well written, with excellent examples of the marketing via the Social web. There are clear rules and strategies given to help you work out how to make the most of Social Media. The book was invaluable in helping us decide which were the key components for our Social Media strategy. I would have liked a bot more analysis on tools to make it easier to manage the process - marketing on the Social Web is very time consuming! But overall a good book to get anyone started.