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I've only just finished reading it, but I have a feeling this will be one of those books that you keep coming back to. There's a lot of scope for flicking through and reading bits that catch your eye.
A lot of this is down to the layout - within each section the points are made in short "hacks", each one capturing a particular trick of the mind to reveal the (occasionally hackish) way it works.
If an optical illusion can trick us into thinking that two identical objects are different sizes, why do our hands know the right size when they go to pick one up? This is one of the hacks, and it proves that visual information is processed on two paths - the motor control is happening before the processing of context. Or does it? Many of the hacks raise questions which have not been settled, so readers can explore the controversy for themselves.
The authors have an infectious enthusiasm for the subject which is manifest in a lot of links and supplementary reading (as well as a blog). It's certainly a good idea to have the internet accessible to you while you read so you can look up the demos they link to, or you'll find your copy overflowing with bookmarks like I did.
Two minor notes of caution - not all of the hacks are tricks that you can actually try out. Especially at the beginning of the book many of them are textbook information presented in the "hacks" style. This is a fun book, but the science is there as well so be prepared for it! The other potential irritation is that, because the hacks are designed to stand on their own, the book can feel a bit repetitive if you try to read it cover to cover.
Overall, though, an excellent roadtrip through the workings of the mind, with plenty of opportunity for picking up party tricks along the way. There'll even be some serious lessons for anyone interested in the way senses are processed for interface design etc. I can thoroughly recommend this book for anyone who is interested in how the mind works.
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on 28 October 2013
This book is really good book, well researched and written.
Every section is well explained, includes an example and practical exercise for the reader to carried out.
Images and graphs would have made it better.
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on 21 May 2015
Love this book :)
Lots of funny examples, while still delivering a good scientific explanation.

Lots of good party tricks to surprise people about the workings of their mind and body...
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on 26 July 2015
Fast deliv. Brilliant, thanks you very much!
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on 3 May 2015
Good read
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on 15 May 2010
It's a compilation of short but dense introductions to more, mostly, or less interesting and stimulating insights into how brains functions. The format is a little uncomfortable as it has the accesibility of a coffee table read but has comprehensive web references that encourage you visit the sources and find out more. Which makes it a book to read while sitting at your computer so maybe a book for the underworked or for when your waiting for an email.
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on 3 June 2013
I've just had a glance of it, but it seems funny and useful. I'm gonna read it daily if I have time.
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on 3 July 2005
Not particularly great in terms of giving 'tips and tricks', but still an awesome book if you're into the way the brain works.
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on 2 September 2005
Okay first off I must congratluate the Authors and those that helped them with building this archive of short cuts that the mind takes to create a imige of the world.
Though there are a few things, if you arnt fammiler with Psychology or the layout of the brain, your likly to become confused, but its quite possible to get your head round it, all in all, exceeltent work. but not desighed for the person who is just starting out on Psychology/psychiartry studys.
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