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5.0 out of 5 stars Mandatory for all product designers!, 4 May 2007
By 
Peter J. Langley (London, England) - See all my reviews
(REAL NAME)   
This review is from: The Simplicity Shift: Innovative Design Tactics in a Corporate World (Paperback)
Very clearly written by someone who has had a huge amount of real world experience. If you've ever raged at how to operate a new TV or video recorder, this book will not only explain why it's so hard to get beautifully simple to use products, but what designers can do in practice to reach this goal. Many surprising insights into the design process.

The layout and illustrations are a bit rudimentary, but the text more than makes up for this.
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