Most helpful positive review
22 of 24 people found the following review helpful
A great insight into a real world-class thought leaders approach
on 27 October 2009
Firstly this is not a big book. It is compact an rather 'espresso' on approach. But like a good espresso it is full of flavour and taste.
Beautifully illustrated and full of well-known examples, Wall Olins takes you through the key aspects of branding; each with plenty of examples.
In the 110 pages Wally talks about:
* What branding is about
* Making brands work
* Belief in branding
Each of the above is divided into a number of sub-sections which walk you through the issues and decisions associated with branding.
For me this book was an excellent reminder of why organisations work so hard to build and defend their brands. Not only does Wally tell us what's important, he also poses numerous questions for us to answer, each of which help us make decisions about brands.
If you are about to embark on a branding exercise or need to study branding or (like me) are just interested in brands then I would recommend this book as a great journey and insight into the brands we see each day.