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1 of 1 people found the following review helpful
4.0 out of 5 stars Ideal starting point
This book was written some time ago but there is still very little out in the market place specifically dealing with Category Management as a distinct marketing function in it's own right. The book is simply written but full of information. I used it when I went into category managemnt 5 yrs ago to get a basic understanding and now insist that any new starter or asisstant...
Published on 21 May 2010 by Mr. D. Hutchinson

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0 of 7 people found the following review helpful
1.0 out of 5 stars Item not received
I ordered this book on April 23rd. Today is May 25th, however the recepient (in London)hasn't received it yet.
Published on 25 May 2009 by Yana Karadjova


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1 of 1 people found the following review helpful
4.0 out of 5 stars Ideal starting point, 21 May 2010
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This review is from: Consumer-Centric Management: How to Increase Profits by Managing Categories Based on Consumer Needs (Hardcover)
This book was written some time ago but there is still very little out in the market place specifically dealing with Category Management as a distinct marketing function in it's own right. The book is simply written but full of information. I used it when I went into category managemnt 5 yrs ago to get a basic understanding and now insist that any new starter or asisstant reads it as part of their induction training. All the basics are there that can then be developed into strategies suitable for your own particular business. A definite must read.
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4.0 out of 5 stars Another great book, but left wanting more., 25 Feb. 2013
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This review is from: Consumer-Centric Management: How to Increase Profits by Managing Categories Based on Consumer Needs (Hardcover)
4 Stars, ok its a great book, but its trys too hard to please everyone.
The book is in to halves, the first half covers a Category management and is totally informative and well written. The other half is success stories and you should find one that covers what you are trying to do. I did but I wanted to know more about how they did, and thats where it stops, you are left none the wiser.
It concludes with a discussion on the future of Category Management which is all well and good but I'm stuck on the present.
There really is room for another book covering forecasting/replenishment and maybe using AC Nielsens Spaceman in category management.
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5.0 out of 5 stars Basic knowledge about Category Management, 17 Dec. 2012
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This review is from: Consumer-Centric Management: How to Increase Profits by Managing Categories Based on Consumer Needs (Hardcover)
Book writen in a simple manner that make it vary useful to bring to life the knowledge. All in one place, makes the book very complex and do not nee look for further sources
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0 of 7 people found the following review helpful
1.0 out of 5 stars Item not received, 25 May 2009
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This review is from: Consumer-Centric Management: How to Increase Profits by Managing Categories Based on Consumer Needs (Hardcover)
I ordered this book on April 23rd. Today is May 25th, however the recepient (in London)hasn't received it yet.
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