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14 of 15 people found the following review helpful
5.0 out of 5 stars This is a must-read book for all development managers, 9 Dec 1998
By A Customer
This review is from: Developing Products in Half the Time: New Rules, New Tools (Hardcover)
This is a treatise on management techniques, not process improvement. The first two chapters detail the decision of which projects to speed up, implying that a manager can only speed up a project by overstaffing it and clearing its path of the usual bureaucracy. Therefore, there is no permanent process gain to be had. But it is a great guide for decision makers looking to cut some time off any (or every) project. The fundamental tenets are these:
1) Make the decision to develop a new product idea quickly.
2) Staff all functions to the project immediately and keep them on throughout (no ramp-up, no handoffs)
3) Specify it simply and quickly and do not change the spec (3 days, 3 pages).
4) Spend a little time on the product architecture, designing for modularity and quick development.
5) User overlapping development techniques (work on multiple modules simultaneously)
6) Make a successful transition to manufacturing to complete the project.
You can halve the development time of most projects just by changing the way you manage your projects, without doing a lot of overtime or increasing the cost of development. Many of the answers are in this book. Again, this is a must read book for all development managers.
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1 of 1 people found the following review helpful
5.0 out of 5 stars Highly commercial and practical thinking on New Product Development, 3 Nov 2009
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Mr. O. D. Bishop "Owen B" (L/Spa UK) - See all my reviews
(REAL NAME)   
This review is from: Developing Products in Half the Time: New Rules, New Tools (Hardcover)
As an FD in an SME manufacturing electronic instruments, I have become increasingly aware of the importance of getting business results from the New Product Dev (NPI) function. I had roughly worked out that every month of delay for launching a product was highly expensive and also that there were a whole range of reasons why projects get delayed. Reinertsen's book made me realise the stakes are even higher than I first thought.

This book gives both the theoretical/ economic basis for focusing on rapid product development and also a whole range of practical guidance as to how to achieve this.

The underlying premise of the book is that the cost of slow/ delayed NPI (or the benefits of fast NPI) are usually poorly understood and massively underestimated. Investing significant time and resource to pull forward launch dates is often cost effective when the costs of delay are truly allowed for.

I'd strongly recommend this book for anyone responsible for new product projects and/ or anyone needing a fresh look at the economics of NPI and a fresh "results orientated" look at the whole area. Incidentally the author is a world expert in the field and has advised many of the large US companies, but the fundamentals apply to any business developing products large or small.

Owen Bishop (Geotechnical Instrument UK Ltd)
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5.0 out of 5 stars Packed with good ideas, 2 Dec 2010
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This review is from: Developing Products in Half the Time: New Rules, New Tools (Hardcover)
Some books have one good idea and use a whole book to explain it. This goes the other way, and every page is stuffed with good ideas that usually seem obvious and easy as soon as you read them. That is not to say this is a trivial book, there is a lot of stuff densely packed, so it is not one to skim through. It follows the route of a product development and shows how to shave time all the way through, from the decision to start in the first place. Not just shaving time either, but decimating it. It does tell you how to do what it says it will, and that is pretty amazing.

If there is any fault it assumes you are the boss and can force decisions and dictate the route of any changes, and of course politics can sometimes thwart you there. Even so the target of halving the time looks modest.
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Developing Products in Half the Time: New Rules, New Tools
Developing Products in Half the Time: New Rules, New Tools by Donald G. Reinertsen (Hardcover - 10 Oct 1997)
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