Customer Reviews


18 Reviews


3 star
0

2 star
0

1 star
0

 
 
Average Customer Review
Share your thoughts with other customers
Create your own review
 
 
‹ Previous | 1 2 | Next ›
Most Helpful First | Newest First

1 of 3 people found the following review helpful
5.0 out of 5 stars Top book! Top read! Top man!, 21 Feb. 2006
By 
PHILIP MCNALLY (Scotland) - See all my reviews
(REAL NAME)   
This review is from: Truth, Lies, and Advertising: The Art of Account Planning (Adweek Magazine Series) (Hardcover)
Top book! Top read. Interesting and inspiring! And Intellectual. Jon describes the job and his part in VERY successful campaigns in such great detail. He really gets into the HEART and HEAD of the customer. Brilliant read. I read it on holiday and came back and soon after applied for jobs as account planner. I became a media planner with Mediacom (after discovering the similarities with account planner and the fact the were options for media planning jobs at the time). Good company. Good job. Analytical and creative. And negotiating skills too. I recommend this book to entrepreneurs who want to learn how to target their clients/ customers better (and find them!). I recommend this book to anyone interested in marketing. And finally anyone interesting in getting into advertising or interested in getting a job...read this book! Jon Steel is a legend in his field and is behind some very successful US campaigns like GOT MILK?. Read this book and you’ll understand why he’s so good. Happy reading.
Phil McNally
Author of 'Winning Mentality- 7 Mind Techniques used by Winners'
GET A CHAPTER FREE FROM [...]
AS READ BY GOLD MEDALLISTS JONNY WILKINSON, CHRIS HOY, & KELLY HOLMES!
Help other customers find the most helpful reviews 
Was this review helpful to you? Yes No


1 of 3 people found the following review helpful
5.0 out of 5 stars Highly Recommended!, 3 Jun. 2004
By 
Rolf Dobelli "getAbstract" (Switzerland) - See all my reviews
(TOP 1000 REVIEWER)    (REAL NAME)   
This review is from: Truth, Lies, and Advertising: The Art of Account Planning (Adweek Magazine Series) (Hardcover)
Successful ad campaigns are not linear developments where a business need meshes straightforwardly with an effective creative approach and actually produces successful tangible results. Instead, building memorable, provocative advertising campaigns is such a complex, political task, both rational and emotional, that a successful campaign is a wonder. Veteran advertising expert Jon Steel contends that building a good campaign is the common sense responsibility of the account planner - the new nexus of the consumer, agency creative staff, client and researchers. Steel shows the pitfalls of misguided research and creative arrogance as he explains that a good business-oriented account planner can help produce wonderfully effective, often simple, ad campaigns. His witty, erudite book concludes with its best case study: a look inside the successful "Got Milk" campaign for the California milk industry. We recommend this book to those who buy and sell advertising and to anyone working at an ad agency.
Help other customers find the most helpful reviews 
Was this review helpful to you? Yes No


0 of 1 people found the following review helpful
5.0 out of 5 stars Perfect for those who rely on the consumer's point of view!, 31 Jan. 1999
By A Customer
This review is from: Truth, Lies, and Advertising: The Art of Account Planning (Adweek Magazine Series) (Hardcover)
I thoroughly enjoyed reading this book. Not only because of the information gleaned, but also because of the way it was written. The case studies alone make this book a must read!
Help other customers find the most helpful reviews 
Was this review helpful to you? Yes No


2 of 5 people found the following review helpful
5.0 out of 5 stars A medal for Mr Steel, please, 12 Feb. 2004
By A Customer
This review is from: Truth, Lies, and Advertising: The Art of Account Planning (Adweek Magazine Series) (Hardcover)
Brilliant, brilliant, brilliant.
This is the "King Lear" of writing about advertising: utterly indispensable, utterly unparalleled, utterly magnificent.
If only all books on marketing and advertising were this good.
Only one gripe: why no sequel STILL?
Help other customers find the most helpful reviews 
Was this review helpful to you? Yes No


0 of 2 people found the following review helpful
5.0 out of 5 stars The quintessential resource for understanding planning., 25 April 1999
By A Customer
This review is from: Truth, Lies, and Advertising: The Art of Account Planning (Adweek Magazine Series) (Hardcover)
A must read for anyone who aspires to inspire great creativity.
Jon Steel's explaination and demonstration of what Account Planning is, how it works and the power it provides to facilitate great creativity is nothing short of inspiring. His dry wit combined with clear defference to other who have contributed to the foundation of the discipline; those who have assisted in his development and those put the theory into practice today is a fresh departure from the other advertsing industry PR hounds and frontrunners who purport to be the best the profession has to offer.
Clear, incisive, and directional this book will help and guide those who are questioning and curious about Planning and the power it provides as the underpinnings of great creative.
A must read for anyone who aspires to inspire great creativity.
I'll be lining up when is the next volume is coming out?!?
Help other customers find the most helpful reviews 
Was this review helpful to you? Yes No


1 of 4 people found the following review helpful
5.0 out of 5 stars The benchmark for writing about advertising, 6 May 1999
By A Customer
This review is from: Truth, Lies, and Advertising: The Art of Account Planning (Adweek Magazine Series) (Hardcover)
Why, so often, do books written about advertising fail to have any of the qualities we associate with great advertising: wit, conviction, humour and clarity? Jon Steel's book is exceptional in every way - not only does it share the above qualities with the many great campaigns that feature in the book, but it's erudite, engaging and informative. I'm a Planner myself, and I have never felt so excited about what I do as when I finished reading this book: with that in mind "When are you going to publish it in the UK?"
Help other customers find the most helpful reviews 
Was this review helpful to you? Yes No


0 of 2 people found the following review helpful
5.0 out of 5 stars Crucial for ANYONE working in advertising, 23 July 1998
By A Customer
This review is from: Truth, Lies, and Advertising: The Art of Account Planning (Adweek Magazine Series) (Hardcover)
Great book - well written and fun. Lived up to the hype. I learned so much it was silly.
Help other customers find the most helpful reviews 
Was this review helpful to you? Yes No


0 of 2 people found the following review helpful
5.0 out of 5 stars Got planning?, 7 May 1998
By A Customer
This review is from: Truth, Lies, and Advertising: The Art of Account Planning (Adweek Magazine Series) (Hardcover)
Awesome. Inspiring. Awe-inspiring. Got planning?
Help other customers find the most helpful reviews 
Was this review helpful to you? Yes No


‹ Previous | 1 2 | Next ›
Most Helpful First | Newest First

This product

Truth, Lies, and Advertising: The Art of Account Planning (Adweek Magazine Series)
£23.11
In stock
Add to basket Add to wishlist
Only search this product's reviews