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2 of 2 people found the following review helpful
5.0 out of 5 stars Hey, My Competitors, Please don't read this book.
Why there are only few different and successful advertising campaigns even though everybody is talking about the differentiation in advertising meeting, planning book and creative meeting. This book shows how to develope the different and effective advertising campaigns you wish to create. The concept of this book is so clear and easy to understand. Most of all, over...
Published on 27 Nov 1998

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5 of 6 people found the following review helpful
2.0 out of 5 stars Not a patch on 'Eating the Big Fish' despite same topic
Because Dru unnaturally confines his topic in the world of advertising (and a very P&G-centric one at that) the result is much more superficial and less actionable content than the brilliant 'Eating the Big Fish' by Adam Morgan. Don't waste your time with Disruption - go fishing instead.
Published on 31 July 2000 by chris.harris@thomascook.com


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2 of 2 people found the following review helpful
5.0 out of 5 stars Hey, My Competitors, Please don't read this book., 27 Nov 1998
By A Customer
This review is from: Disruption: Overturning Conventions and Shaking Up the Marketplace (Adweek Magazine Series) (Hardcover)
Why there are only few different and successful advertising campaigns even though everybody is talking about the differentiation in advertising meeting, planning book and creative meeting. This book shows how to develope the different and effective advertising campaigns you wish to create. The concept of this book is so clear and easy to understand. Most of all, over 100 disruptive campaign cases are the heart of this book. I could understand the strategic background of numerous great advertising campaigns which I have seen before in real advertising field.
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1 of 1 people found the following review helpful
5.0 out of 5 stars "the" book to read if you are interested by advertising, 23 Jun 2000
This review is from: Disruption: Overturning Conventions and Shaking Up the Marketplace (Adweek Magazine Series) (Hardcover)
Disruption is "the" book to read if you are interested by advertising...it will give you great insight on how to make great campaign with great ideas...a must.
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1 of 1 people found the following review helpful
4.0 out of 5 stars Well worth the read for advertising pros., 30 Nov 1996
By A Customer
This review is from: Disruption: Overturning Conventions and Shaking Up the Marketplace (Adweek Magazine Series) (Hardcover)
A very intelligent book on advertising. The underlying concept -- DISRUPTION! -- isn't exactly new. But the book takes a fresh look at just how some businesses -- and advertisers -- have broken away from the pack of mediocre, wasteful advertising.
And the result has often been dramatic increases in sales. The book is provocative, and most importantly, it makes you THINK. You can walk away from this book
with plenty of ideas for how to improve your own advertising. For those who have
anything to do with advertising, it's well worth the read.
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5 of 6 people found the following review helpful
2.0 out of 5 stars Not a patch on 'Eating the Big Fish' despite same topic, 31 July 2000
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This review is from: Disruption: Overturning Conventions and Shaking Up the Marketplace (Adweek Magazine Series) (Hardcover)
Because Dru unnaturally confines his topic in the world of advertising (and a very P&G-centric one at that) the result is much more superficial and less actionable content than the brilliant 'Eating the Big Fish' by Adam Morgan. Don't waste your time with Disruption - go fishing instead.
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5.0 out of 5 stars Love it, 12 Dec 2013
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Leading thought in channelling market conventions - a must read for anyone in marketing who wants to make a real difference.
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