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5.0 out of 5 stars A "must have" for any budding entrepreneur!
Peter Biehler has written not only a sensational book about infomercials, he has unwittingly written an entertaining and profound book on motivation and persevering to attain one's goals. He provides an indepth understanding of the key components of how to put together an infomerical and succeed. It was more like reading an engrossing novel than the uusal dreary...
Published on 17 Jun 1999

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1 of 4 people found the following review helpful
1.0 out of 5 stars Thighmaster craze?? Its called luck.
Great opinion on this craze. Could have been summed
up in four words: Right place, Right time.
The only way money was made here was preying on those people
who have nothing better to do than watch late night infomercials and dream of ways to turn around their pathetic lives. You should be ashamed of yourselves, trying to make more money because of these...
Published on 29 Jan 1997


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5.0 out of 5 stars A "must have" for any budding entrepreneur!, 17 Jun 1999
By A Customer
This review is from: "This Business Has Legs": How I Used Infomercial Marketing to Create the $100,000,000 Thighmaster Craze: An Entrepreneurial Adventure Story (Paperback)
Peter Biehler has written not only a sensational book about infomercials, he has unwittingly written an entertaining and profound book on motivation and persevering to attain one's goals. He provides an indepth understanding of the key components of how to put together an infomerical and succeed. It was more like reading an engrossing novel than the uusal dreary business books.
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5.0 out of 5 stars INFOGRAPHICS, 23 Aug 2010
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Mr. Eric Sutherland "Business Mechanic" (Greater London, UK) - See all my reviews
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This review is from: "This Business Has Legs": How I Used Infomercial Marketing to Create the $100,000,000 Thighmaster Craze: An Entrepreneurial Adventure Story (Paperback)
This book was a good introduction to INFOGRAHICS, but the current ones have gone overboard with to much going on in each INFOGRAPHIC. So instead of communicating they are blinding the reader with high density text and graphics.
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5.0 out of 5 stars The best work on the crazy world of infomercials I've read, 25 Mar 1998
By A Customer
This review is from: "This Business Has Legs": How I Used Infomercial Marketing to Create the $100,000,000 Thighmaster Craze: An Entrepreneurial Adventure Story (Paperback)
Not just a look at the world of infomercial marketing, but an honest peek at the characters that populate this industry. The treatment is creative -- a tongue-in-cheek look at a world that is completely different than the one I market in from day to day.
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1 of 4 people found the following review helpful
1.0 out of 5 stars Thighmaster craze?? Its called luck., 29 Jan 1997
By A Customer
This review is from: "This Business Has Legs": How I Used Infomercial Marketing to Create the $100,000,000 Thighmaster Craze: An Entrepreneurial Adventure Story (Paperback)
Great opinion on this craze. Could have been summed
up in four words: Right place, Right time.
The only way money was made here was preying on those people
who have nothing better to do than watch late night infomercials and dream of ways to turn around their pathetic lives. You should be ashamed of yourselves, trying to make more money because of these people by offering this tripe.
Shame,shame, shame. I can't wait to see you're next book,
I Can't Believe They Bought It!!!!!
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