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4 of 4 people found the following review helpful
4.0 out of 5 stars Inspirational tales of the Giants of Industry
This book gives a phenomenal review of the challenge that the industrial griants of our country have faced and how they have overcome them. It beautifully describes the triumph of will experienced from business leaders of all kinds from Ford to Gates. This is a book for anyone who plans on being the next billionare of the 21st century.
Published on 8 July 1997

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1 of 2 people found the following review helpful
3.0 out of 5 stars Update
Just to update an earlier (negative) comment. There was a problem with the ordering / delivery of this product. I ordered it, the website told me that it had been ordered successfully, thereafter an automated message said it had been recalled, and the goods never arrived. I posted negative feedback, and sent emails requesting information / explanation.

After a...
Published 15 months ago by L. S. C. Ltd


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4 of 4 people found the following review helpful
4.0 out of 5 stars Inspirational tales of the Giants of Industry, 8 July 1997
By A Customer
This review is from: Forbes Greatest Business Stories of All Time: 20 Inspiring Tales of Entrepreneurs Who Changed the Way We Live and Do Business (Hardcover)
This book gives a phenomenal review of the challenge that the industrial griants of our country have faced and how they have overcome them. It beautifully describes the triumph of will experienced from business leaders of all kinds from Ford to Gates. This is a book for anyone who plans on being the next billionare of the 21st century.
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3 of 3 people found the following review helpful
5.0 out of 5 stars Outstanding choice of stories, 4 Feb 2013
I'm surprised Forbes (or author Daniel Gross) have never tried to repeat this book, because it's an outstanding business read. It contains 20 chapters of great (US) business and companies, and takes a very interesting angle to the selection, and each chapter contains a unique story of how individuals built a great business.

The full list of chapters includes: Robert Morris, Cyrus McCormick, J D Rockefeller, Walt Disney, John H Johnson (the first African-American to make the Forbes 400), Joseph Wilson (Xerox), Intel, William McGowan (MCI), and Bill Gates and Microsoft.

But my favourites are these:
Charles Merrill: In the early 20th century, Merrill turned the investment world on its head with the notion of selling stocks and bonds to middle-class retail customers.
David Sarnoff (RCA): with a detailed business plan to sell radios, Sarnoff sought out something for people to listen to on them. Starting with a Jack Dempsey fight, RCA built a radio broadcast network.
David Ogilvy: Became fluent in the scientific testing and measuring of public opinion by working for the Gallup organisation - his innovation was to bring the dispassionate science of popular opinion to bear on advertising.
Ray Kroc (McDonalds): Kroc built one of the most compelling brands of all time. But his decision to use real estate as a financial lever (as opposed to squeezing franchisees) made McDonald's a financial powerhouse.
American Express: it's transformation from an express company through traveller's cheques and the charge card.
Mary Kay Ash: Mary Kay built a new corporate culture based on the education, participation, and empowerment of women.
J P Morgan: Morgan demonstrated again and again that he could impose order on chaotic situations and change entire industries through sheer strength of character.
Henry Ford: Ford invented neither the automobile nor the assembly line, but recast each to transform the USA's way of life, democratising the automobile through producing the Model T ever more inexpensively.
Sam Walton: built a gigantic business by insisting on perfection, driving down costs and passing the savings on to customers.
Harley Davidson: This is specifically a story of the turnaround of Harley in the 80s - regaining its pre-eminence, cornering 59 percent of the market for heavy-weight motorcycles, outracing second-place Honda, which held 15 percent.
Kohlberg Kravis Roberts: KKR's partners became near-billionaires by applying their initial insight: that debt enforces a unique kind of discipline on managers and owners. The KKR philosophy of using high-level debt to enhance value has since been adopted by the managers of hundreds of publicly held firms.

No Kindle version, but a great book you can dip in and out of.
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3 of 3 people found the following review helpful
5.0 out of 5 stars Short, precise and engaging, 6 Aug 2012
This book greatly achieves its aim of highlighting which business practices have lasted the test of time and are operating today. The book is also able to cover almost every major industry in doing so from agricultural to fast food, from the motor industry to banking. Each author allows us to understand the true origins of entrepreneurs who have influenced the way business was conducted, not only in their respected eras, but also for generations afterwards.
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2 of 2 people found the following review helpful
5.0 out of 5 stars MOVERS & SHAKERS, 10 Oct 2012
By 
DOPPLEGANGER (TEDDY B) - See all my reviews
(TOP 500 REVIEWER)   
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For those wanting a succinct but not overlong sketch of some of the great entrepreneurs of the past and present, then the 'Forbes Greatest Business Stories Of All Time' is for you. Very well researched and compiled the author Daniel Gross displays his obvious journalistic skills in sorting the wheat out from the chaff and giving the reader the important data about each individual entrepreneurs modus operandi, struggles and successes.

Steve Jobs once said "Innovation distinguishes between a leader and a follower" which held true with Henry Ford when he brilliantly conceived the mass produced affordable car. Mary Kay Ash proved that "if your ship doesn't come in, swim out to meet it" by overcoming the sex discrimination she encountered and striking out on her own to create her cosmetics empire. Too many of us are not living our dreams because we are living our fears but not so Walt Disney who followed his dreams and provided dream-ways for everybody in building up his entertainment mega-business. These are but three of the talented, single-minded, industrious, and innovative people who are covered in this book.

An excellent book that may well whet the appetite to look for further more detailed reading on one or more of the subjects.
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5.0 out of 5 stars Extremely Interesting., 5 Jun 2014
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Some inspiring stories, varied and interesting. I would recommend it. It's not the kind of book you read in one go, but one which is better picked up occasionally, read one story at a time. It contains the success stories of many great people, some you will have heard of, some perhaps not; all of whom innovated, their sector of business in one way or another. From Henry Ford to J P Morgan, this is a book you are sure to enjoy, it may even inspire you with a few ideas which you can apply in your own pursuits.
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2 of 3 people found the following review helpful
5.0 out of 5 stars Top notch for anyone interested in business or success, 10 April 1999
By A Customer
This review is from: Forbes Greatest Business Stories of All Time: 20 Inspiring Tales of Entrepreneurs Who Changed the Way We Live and Do Business (Hardcover)
A top notch read for anyone interested in business and the makings of successful entrepreneurs.
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1 of 2 people found the following review helpful
3.0 out of 5 stars Update, 29 July 2013
By 
L. S. C. Ltd "Nick" (Yorkshire, UK) - See all my reviews
(REAL NAME)   
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Just to update an earlier (negative) comment. There was a problem with the ordering / delivery of this product. I ordered it, the website told me that it had been ordered successfully, thereafter an automated message said it had been recalled, and the goods never arrived. I posted negative feedback, and sent emails requesting information / explanation.

After a few rounds of automated responses, I got a very helpful person on the email who sorted the problem out for me. So now everyone is friends again.

The problem arose as I tried to order the last copy at the exact same time as someone else, and the computer thought I could have the book, when in fact I'd just missed out. No harm done, and the customer services department at the "Perfect used book store" were very keen to put right the mess.

So all in all, a good service.

I've ordered from them before and will do so again, but I might have to temper my own expectations about how much the world relies on computers!
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3 of 5 people found the following review helpful
5.0 out of 5 stars Wonderfully readable portraits of great entrepreneurs., 7 Dec 1998
By A Customer
This review is from: Forbes Greatest Business Stories of All Time: 20 Inspiring Tales of Entrepreneurs Who Changed the Way We Live and Do Business (Hardcover)
For anyone with even a casual interest in business, Daniel Gross's book offers a wonderfully readable set of prose portraits of some of history's great entrepreneurs.
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4.0 out of 5 stars Four Stars, 31 Aug 2014
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Good book for good mind.
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4 of 9 people found the following review helpful
3.0 out of 5 stars Informative but boring to read, 9 Mar 1999
By A Customer
I don't consider the material very interesting to read. They are facts not stories. The material could be written better.
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