Gutkind's advice covers aspects of writing others neglect. He tells how to access your strengths, lists grant funding sources, and provides detailed illustrations of how to organize for a productive career. Learn vital tips for keeping current with your market, for assessing your competition, for deciding what voice your article or book requires, as well as, how truth figures into nonfiction writing. Gutkind includes a sample book proposal to guide your efforts, discusses pros and cons of getting a M.F.A. degree, and nuts and bolts like interviewing, researching, specializing, and focusing your writing. This book is less about selling and more about writing something that will sell.