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22 of 22 people found the following review helpful
5.0 out of 5 stars Business Architecture, for real
There are not many books that present clear and compelling ideas in a graphically engaging format, with a wealth of real-world examples. This is one of the few.
I come from an enterprise architecture background and I have found in this book a practical and down-to-earth modelling approach for Business Architecture.
At last!
Published on 2 Mar 2011 by Carlo Marcoli

versus
29 of 37 people found the following review helpful
2.0 out of 5 stars Flatters to deceive
Working in innovation a lot, anything on business model innovation is of interest, and it is a hot topic. It is also a meaty topic due to the complexity of the challenge. I thought the book had a good template for business models (there are quite a lot, generally as thoughtful), but after that it was a collection of stories about other business models (useful) some...
Published on 27 Jan 2012 by Tobias Rooney


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22 of 22 people found the following review helpful
5.0 out of 5 stars Business Architecture, for real, 2 Mar 2011
By 
Carlo Marcoli (UK) - See all my reviews
(REAL NAME)   
This review is from: Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers (Paperback)
There are not many books that present clear and compelling ideas in a graphically engaging format, with a wealth of real-world examples. This is one of the few.
I come from an enterprise architecture background and I have found in this book a practical and down-to-earth modelling approach for Business Architecture.
At last!
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28 of 29 people found the following review helpful
5.0 out of 5 stars "Business Model Generation" is quite easily the smartest business book I've ever read!, 9 Nov 2010
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This review is from: Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers (Paperback)
Content: Understanding the relationships between the nine key principles - customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partnerships and cost structure - enables one to figure out fairly fast how and why businesses function the way they do. Also, at a very early stage, it becomes clear what is not working in ones own business as well as others. The nine principles or, key elements, can all be explained on one piece of paper, and that is where design thinking comes in. Instead of writing long, arcane and stuffy business plans, this is what one ought to do - figure it all out on one piece of paper first. That said, there are as many permutations and combinations of the nine elements. The authors give examples of how the business models for Google, Apple iPod, etc. work - very, very insightful!

Design: The design of the book has surely got to be one of its greatest plusses - it is a joy to behold. The horizontal format fits naturally in ones hands. The drawings, diagrams, paper, typeface, colours, printing, binding - everything has been carefully thought out, so much so that the design motivates one to learn faster and enjoy the process. Most business plan books are excruciatingly boring and painful to read. The way this book has been designed makes it fast and easy to understand fundamental business processes. Other business books ought to take their lead from this one.

Presentation & Production: The book was co-created by 470 participants from 45 countries. It just goes to show how much time and consideration has been invested in planning the book. It shows in the way the book has been produced. Business Model Generation is an aesthetic delight, making the book memorable and inspiring.

Price: Amazon gave me an almost 50% discount, making the book all the more attractive!

The prospective buyer may consider downloading an excellent free PDF from SlideShare to get an insight into the book before ordering it: [...]

This book really makes me smile! I get so much pleasure and knowledge out of it! "
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6 of 6 people found the following review helpful
5.0 out of 5 stars Innovative picture book on the serious topic of business modeling, 6 Jan 2011
By 
Rolf Dobelli "getAbstract" (Switzerland) - See all my reviews
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This review is from: Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers (Paperback)
A different kind of business world calls for a different kind of business manual, and that's what Alex Osterwalder and Yves Pigneur have achieved in their New Age guide to contemporary business modeling. Abetted by their "Business Model Innovation Hub" - with 470 online collaborators in 45 countries - Osterwalder and Pigneur practiced what they preached when they applied their modeling concepts to the book's production. And the concepts are not just theories: major companies such as IBM and Ericsson are converts to the "Business Model Canvas," a low-tech template for brainstorming and visualizing corporate roles and processes. The book's breezy, colorful format, replete with photos, drawings, charts and graphics, belies its intensely researched and reality-grounded content. A big sheet of paper and a slew of Post-it notes are all you need to get started; that, and the combined creativity, intellect and persistence your team brings to the project. getAbstract heartily recommends this comprehensive, pictorial handbook to entrepreneurs and business leaders looking to create or redesign their business models.
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10 of 11 people found the following review helpful
5.0 out of 5 stars I really enjoy using this book, 8 Feb 2011
This review is from: Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers (Paperback)
Very simply: This book has given me tools to understand, analyze, question and develop business models. It provided me a simple framework to think and talk about business models for my ideas, helping me to identify the critical parts of a model.
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1 of 1 people found the following review helpful
4.0 out of 5 stars ... Generation- Alexander Osterwalder Osterwalder is possibly one of the best equipped people to write a book on business models, 16 July 2014
This review is from: Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers (Paperback)
Business Model Generation- Alexander Osterwalder

Osterwalder is possibly one of the best equipped people to write a book on business models and entrepreneurship in general. Having co-founded a software company and now giving keynote speeches at business conferences across the country, he has a solid understanding of the business world and what a good business model should look like. This detailed understanding and knowledge is portrayed in an unusual yet incredibly user friendly manner throughout the book.
Put simply, the book begins with a definition of a business model- the way in which a firm conducts itself, similar in some sense to corporate culture- before spiralling off to explain the different aspects of the model which must be considered and decided upon when planning a business model.
The presentation of the book is unusual especially within the genre of business texts, laid out in a landscape format. Each two page spread focuses on one issue with a colour image to illustrate the point and several short columns of accompanying text. The simplistic, everyday nature of the images used adds to the informality of the text and thus aids the easygoing tone. Such an informal layout with seemingly little text means points are put concisely and are easy to understand. It also means the book seems shorter than anticipated! Everything is so easy to follow and understand that you find yourself covering entire topics much quicker than expected.
In terms of the actual content of the book, information is broken down into specific subtopics with an introduction to each section at the beginning. The sections flow together, starting with the very general ‘Canvas’ of a business and then moving down into the more specific aspects, finishing with ponderings on some other specific business models which may be of interest to readers. This makes it easy for readers to use the book in a way which is useful to them and provides something applicable for all business types.
One strong asset of Business Model Generation is the way it relates so strongly to business in modern society. Examples of what is discussed in each section really assist understanding and also give context to the models in question, further demonstrating how they work best and fit into different markets. Similarly, pages are devoted to explaining how to use the information in a practical way.
Overall, Business Model Generation combines a wealth of knowledge, concise wording and examples and explanations to provide a comprehensive guide to different business types and also what works best in today’s varied and dynamic markets. The tone combines conviction with humility to present information in a down to earth yet confident and professional manner, making this a fascinating, potentially useful, yet surprisingly easy read.
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69 of 81 people found the following review helpful
5.0 out of 5 stars The Ultimate Pictorial Presentation of Business Model Components and Related Change Methods, 10 Sep 2010
By 
Donald Mitchell "Jesus Loves You!" (Thanks for Providing My Reviews over 124,000 Helpful Votes Globally) - See all my reviews
(HALL OF FAME REVIEWER)    (TOP 500 REVIEWER)    (VINE VOICE)   
This review is from: Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers (Paperback)
"Then He said, 'To what shall we liken the kingdom of God? Or with what parable shall we picture it?'" -- Mark 4:30 (NKJV)

You've probably heard the old saying that a picture is worth a 1,000 words. Well, this book has more illustrations, sketches, design flourishes, and graphic displays in it than pages so you can probably imagine how much content it covers. In addition to sharing ideas about business model generation, you'll learn about business strategy, change processes, story telling, design, and creativity . . . among other subjects covered in a few paragraphs or pages. If you haven't read many of the books about business innovation that have come out in the last ten years, you can just use this one to get a brief summary of the key ideas in each of those areas. So your cost per subject is almost nothing. What a bargain!

If you get bored easily, you will like this book. It covers most subjects in almost no space. By using small type, a lot of information is concentrated onto just a few pages.

A lot of my graduate business students tell me that they like books that teach them a lot of the technical terms that business people use. Business Model Generation is excellent for that purpose. It's jammed full of C-level business jargon and lots of flow diagrams of the sort that technology managers and engineers love to use.

So, what is a business model? "A business model describes the rationale of how an organization creates, delivers, and captures value." Got that? "This concept can be a shared language that allows you to easily describe and manipulate business models to create new strategic alternatives."

If that isn't clear to you, the authors offer nine building blocks that give you the whole picture:

1. Customer Segments
2. Value Propositions
3. Channels
4. Customer Relationships
5. Revenue Streams
6. Key Resources
7. Key Activities
8. Key Partnerships
9. Cost Structure

Each of these nine elements is conveniently broken down into still more subsegments of what to consider.

Fans of Michael Porter's work on competitive strategy will note the strong resemblances between this approach and his pioneering work of 30 years ago. But Professor Porter doesn't include as many graphics and his examples are much longer and more detailed. If you want to learn more about advantaged value chains, Professor Porter's work may be more helpful to you.

The book similarly borrows deeply from 20 other standard business and strategy references.

Who is the ideal reader for this book? I think it's someone who hasn't been introduced to business models before and has just been asked to work on developing one at work. The book seems to be aimed at people without much business education such as technologists and designers.

If you are such a person, be sure to take notes on where to find the examples you want to refer to. There's no index to the book and you'll be thumbing through all the pages to find what you are looking for.

The approach emphasizes a small group of people doing the business model generation for a business or a company. That's pretty typical of a venture being formed (venture capitalists always want to know what the business model is), new ventures, and smaller enterprises that need to make a big change in direction.

The recommended approach is 180 degrees away from what many business model innovating companies do which is to encourage stakeholders and employees to continually develop low-key, inexpensive experiments and then to expand the successes.

I always find books such as this one more helpful when they teach me about businesses I've never studied before. So if you don't know about the Swiss private bank, Pictet, France Telecom, KPN, Vodafone, Bharti Airtel, Siemens, book publishers, LEGO, Metro in Stockholm, Google, game console makers, Apple, Flickr, Red Hat, Skype, REGA, Gillette, P&G, Glaxo SmithKline, InnoCentive, Amazon, Microsoft, and Yahoo, you'll get some new knowledge. You may find that you'll have to do more homework on your own in many cases. Most of the references are 75 words or less.

The book was co-produced by hundreds of contributors. It shows. There's a lot here. Much of it is from the service provider perspective (consultants, design companies, and researchers), but you can probably get a sense of who you want to hire by reading this book if you find that you cannot implement what it tells you by yourself.

Over the last 35 years, I have interviewed hundreds of successful executives who created business model innovations that changed their industries in major ways. I must comment that this book is a lot more complicated than what those practitioners think about and do. So it's possible that this book is capturing an emerging practice that will obsolete how all business model innovation is done. But I don't think I've ever met anyone who did it this way. Most of these practices are normally applied to developing new products, redesigning old products, to repositioning offerings, and adjusting the value chain.
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2 of 2 people found the following review helpful
4.0 out of 5 stars An exceptionally imaginative and digestible book for the Dragon's Den, 3 Oct 2013
This review is from: Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers (Paperback)
Might this book have existed at school then my life may have taken another track, as the teaching layout offered here is almost child's play for right-brainers and idealistic INFPs (see Myers Briggs) being as it is a stimulating lesson in pedagogical osmosis. And as a business book in an emerging customer segment - the business designer - the presentational layout will no doubt appeal to anyone who has picked up a 'For Dummies' book and been attracted by its engaging format.

Such a wonderful introduction to business economics does make one wonder why it is not de rigeur for those pitching on BBC's the Dragon's Den. How many times have we seen prospective business partners - possibly those from the same emerging segment - stumble over the basics of economics?

With this said, a great feature and focus is in re-defining the role of business in the 21st century in developing an AGILE design 'attitude' rather than 'decision' based attitude (Collopy and Bolland). Much of the terminology it seems borrows from the former world with methods that lie along the adaptive end of the continuum to predictive. Adaptive methods focus on changing quickly to upcoming realities and the Business Model Generation positively encourages you to be always looking ahead.

In fact understanding the right-left brain distinction mentioned at the start of this review is very much the key to unlocking the secrets of business success. It is recognised that a successful business designer 'immerses' (Csikszentmihalyi) their thought process and seeks to 'invent' the 'thrill' of a 'value' proposition, but this is not to say that objective 'enquiry', 'killing' ideas and improving 'costs/efficiencies' are not equally important. I found the shift in business speak away from "selling" very effective in broadening the reach of what constitutes a model of capital generation.

The visually addictive business "canvass" with its 9 building blocks is the lynch pin that is described much in detail at the start and then the latter chapters on patterns, strategies and processes become worthy additions borrowed from guru speak elsewhere: an up-to-date business reader may have already come across the Star Model (Galbraith), SWOT analysis (Humphrey), Blue Ocean Strategy (Kim and Mauborgne), the Long Tail (Anderson)and Unbundling (Hagel and Singer) as well as open business practices (Chesborough) to name but a few.

However sometimes the additional material can come across as "bolt-ons" making for a tenuous connection, for example the Star model to my mind appeared too precariously superimposed upon the business canvass like a crude approximation rather than an elegant fit, and I often wondered how much of a good idea had been watered down rather than expanded.

In summary, though this is the kind of book that may date or even eat itself with its own words, its over-riding messages will surely become staple business fare for many years to come. Quite literally unputdownable and unpardonable!
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11 of 13 people found the following review helpful
4.0 out of 5 stars Generating vision for earning model fast and clearly, 21 Nov 2010
This review is from: Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers (Paperback)
Alexander Ostervalder and Yves Pigneur takes a unconventional step towards modelling business processes.

The main idea of the book can be adapted in few hours and can be taken in to use immediately. Plentiful examples are described in a clear and idea emphasing way so there are not much of an regular business jargon with it. These examples gives you really lots of ideas how to make things differently and therefore guide the reader or the user of the model towards archicectural innovation Strategic Management of Technology and Innovation(p:498) or value innovation Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant

I find the represented consept of analyzing busines model useful regardless the intent of the business. Wether you are going for non-profit services or aiming for a dominance in technology for a spesific market. The way of thinking lets you concentrate for the relevant: Customer and the value mechanism.

The book is written (or drawn) in such way that it may fit better for people who have right brain dominating their thinking. Ideas, wide consepts, the big picture etc... Not concentrating on details.

Hope that this reviev gives something for someone who is thinking the purchasement of this book. -My comment for that is: "It is worth for every penny."

Ilari Graf
Finland
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1 of 1 people found the following review helpful
5.0 out of 5 stars A bunch of good concepts, 5 Feb 2013
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This review is from: Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers (Paperback)
Works well when thinking laterally to find a solution. Working with guys on building their business it works really well.
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1 of 1 people found the following review helpful
4.0 out of 5 stars Framework ok, practical ideas more valueable, 8 Jan 2013
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This review is from: Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers (Paperback)
As a framework to understand how a business or business unit might work, it has lots of value, particularly if the reader has no prior knowledge of some of the other literature on businesses, industries, etc. (For example, Prof. Michael Porter's work on Value Chains, 5-Forces, etc.)

Where I felt that it added most value was in terms of the practical side: for example, using Post Its, having a story that shows the customer's perspective, etc. I will definitely use these aspects in the near future.

Overall, I would recommend, albeit that it is not a 5-star review.
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