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7 of 8 people found the following review helpful
4.0 out of 5 stars Anatomy of spin
Spin has entered the lexicon in the last twenty years. This book is our guide to the trends in business, politics and society that have led to the culture of spin.
New Labour offers the author his best (and most obvious) examples, but he detects great changes in attitude to spin between the last two parliaments. Indeed, he views the year 2000 as the high water mark...
Published on 7 Nov. 2002 by Richard Bailey

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2 of 4 people found the following review helpful
1.0 out of 5 stars Boring Book
I bought this book in the hope of getting insight into the British PR business and the methodology of spin. Poorly structured, interceded with out of context excerpts, this book makes it hard even to the most dedicated reader to follow the yarn. Absolutely not worth the money.
Published on 6 April 2006


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7 of 8 people found the following review helpful
4.0 out of 5 stars Anatomy of spin, 7 Nov. 2002
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This review is from: The Death of Spin (History) (Hardcover)
Spin has entered the lexicon in the last twenty years. This book is our guide to the trends in business, politics and society that have led to the culture of spin.
New Labour offers the author his best (and most obvious) examples, but he detects great changes in attitude to spin between the last two parliaments. Indeed, he views the year 2000 as the high water mark of the culture of spin.
At the height of the dot-com boom early that year, Martha Lane-Fox explained the high stock market valuation of her company Lastminute.com in these words. 'It's all hype'.
The author, a former industrial editor, is scornful of the dot-com boom that fuelled the culture of spin. But as a present PR practitioner, he is not about to undermine his business.
His point is that the spin culture has led to a lack of engagement in politics and a mistrust of big business. His way forward is to engage in debate on the issues that concern consumers, investors and the electorate.
The impending debate on Britain's entry into the single currency will be a defining one in this development, he argues. And companies need to demonstrate belief in coroporate community involvement (CSR), not just mouth platitudes.
It's not all good news for those in public relations. Many of their agency functions are disappearing in the internet age - but communicators who can understand and be understood by audiences as diverse as shareholders, politicians, customers, employees and activists ('Crusties' in his word) have an important part to play.
He conculdes that we're a bored generation. We lack belief. Spin played its part in this, but proper management of issues that matter can make a difference.
Perhaps the culture of spin will come to be seen as a moment of millennium madness. If so, this moment has found its chronicler in George Pitcher.
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2 of 3 people found the following review helpful
5.0 out of 5 stars George Pitcher's Incisive look at the world of spin, 28 Aug. 2004
By 
N. Evans "sassylad" (Notting Hill) - See all my reviews
(REAL NAME)   
This review is from: The Death of Spin (History) (Hardcover)
The death of spin is an excellent eulogy to the black art of spin, it's rise over the years and it's death in the early years of the 21st century as everything it stands for becomes an object of distrust and ridcule.
George Pitcher's narrative is fast paced and entertaining covering a subject that many have tried to tackle with wit and humour as well as great insight, and let's face it someone often called a spin doctor himself at London's strategic communications firm Luther Pendragon he should know all about the black art that is spin and where it's going in the 21st Century.
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1 of 2 people found the following review helpful
5.0 out of 5 stars It's prophetic!, 13 Sept. 2006
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This review is from: The Death of Spin (History) (Hardcover)
When I first read this book, Iraq had its indefatigable leader, we had a seemingly impervious Prime Minister and the government had the constant 'benefit' of Alastair Campbell's advice. George Pitcher's predictions, which at the time seemed fanciful and somewhat bizarre bearing in mind his career path, have largely come true.

Four years on, it reads as a fascinating 'memorial to spin' which possibly explains why George has now tranferred his gifts to the Church of England! Punchy yet insightful, this is well worth the price!
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2 of 4 people found the following review helpful
1.0 out of 5 stars Boring Book, 6 April 2006
By A Customer
This review is from: The Death of Spin (History) (Hardcover)
I bought this book in the hope of getting insight into the British PR business and the methodology of spin. Poorly structured, interceded with out of context excerpts, this book makes it hard even to the most dedicated reader to follow the yarn. Absolutely not worth the money.
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0 of 1 people found the following review helpful
5.0 out of 5 stars great insider account, 1 Dec. 2002
By A Customer
This review is from: The Death of Spin (History) (Hardcover)
I loved this. Amusing anecdotes from someone who seems to have been there for most of the big developments in spin, combined with some deep thinking about what it all means. Provides a new way of thinking not just about political and corporate PR but about the Royal Family, the church and modern society.
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The Death of Spin (History)
The Death of Spin (History) by George Pitcher (Hardcover - 29 Oct. 2002)
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