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1 of 1 people found the following review helpful
5.0 out of 5 stars
A great book, 30 Nov 2010
This review is from: The New Pioneers: Sustainable Business Success Through Social Innovation and Social Entrepreneurship (Hardcover)
People who claim that social responsibility is not good for business have not read "The New Pioneers". In this inspiring, comprehensive and knowledge packed book, Tania Ellis takes us through the many whys, whats, whos and hows of social entrepreneurship. She analyses and describes the movement that is setting new agendas for businesses, governments, and civil society organisations alike. Every observation is accompanied by illustrative examples demonstrating how unmet social needs can form the basis for innovation and new business models. The book falls beatifully into the tradition of thinkers and writers such as Paul Hawken and John Elkington. Highly recommended.
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