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8 Reviews
5 star:
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4 star:
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3 star:    (0)
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5 of 5 people found the following review helpful
5.0 out of 5 stars A fascinating and glorious account of the delicious cadbury brand!, 11 July 2008
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This review is from: Cadbury's Purple Reign: The Story Behind Chocolate's Best-Loved Brand (Hardcover)
I have to admit, I bought this book in a bookshop rather than here on amazon which is unusual for me. The reason why is that until you actually pick up, hold and look inside this book, you can't really fathom how spectacular it really is. The cover itself makes you want to go out and buy a bar of cadbury chocolate. The book itself is quite weighty and lends itself to any bookshelf or coffee table. The illustrations and image archive material are fascinating including all the old 'glass and a half of milk' adverts; pictures and illustrations on each and every page. But the best thing about the book is the unique insight and historical background the author gives the reader about Cadbury. In a nutshell, everything you need to know about one of the most trusted and recognised brands in the world. From the first emergence of the brand, through the war years to it's prominence in the UK and overseas. Worth every penny as a present, a general read, a business reference book or just one that you pick up now and again. Love Cadbury? Love stories about great brands? Then buy this book.
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2 of 2 people found the following review helpful
4.0 out of 5 stars A fascinating tale, 16 Feb. 2009
This review is from: Cadbury's Purple Reign: The Story Behind Chocolate's Best-Loved Brand (Hardcover)
I normally shy away from books about companies, as they have a tendency to be poorly written and self-congratulatory in tone. However, Purple Reign is a fascinating book, very well written, and the pro-company angle is not so strong that it turns you off reading. For someone interested in learning about how a business can sustain and re-invent itself over more than 100 years, this book is a must. It is a tale of initial invention followed by product refinement, the power of marketing and brand building and, finally, of how to survive in an increasingly competitive world. The sections on how Cadbury's survived the two World Wars and various depressions are particularly good, as are stories of taking over other businesses who have fallen by the wayside. A really good read.
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5.0 out of 5 stars Great information, 6 Feb. 2014
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This review is from: Cadbury's Purple Reign: The Story Behind Chocolate's Best-Loved Brand (Hardcover)
We bought this for one of many school projects, had all the information we needed.
Quick delivery and a good read
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4.0 out of 5 stars Sweet read, 23 Sept. 2010
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This review is from: Cadbury's Purple Reign: The Story Behind Chocolate's Best-Loved Brand (Hardcover)
Great book - it looks great and has some excellent old photograps and interesting ads etc. I would recommend it to anyone with an interest in advertising history and a general interest in how things have changed in consumer society over the years. Would make a great gift.
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5.0 out of 5 stars For Chocolate Lovers & Marketeers, 25 May 2008
This review is from: Cadbury's Purple Reign: The Story Behind Chocolate's Best-Loved Brand (Hardcover)
Super quality book, fascinating and good fun from the point of view of an avid chocolate fan, and an ideal reference for those wanting to learn the secrets of successful brand management and marketing.
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5.0 out of 5 stars A great book!, 3 Dec. 2014
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This review is from: Cadbury's Purple Reign: The Story Behind Chocolate's Best-Loved Brand (Hardcover)
A great book!!!! I had to do some research for my assignment at University and found this book so so useful. Great detailed information in it and well written.
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0 of 1 people found the following review helpful
5.0 out of 5 stars A mouth watering read, 14 July 2008
This review is from: Cadbury's Purple Reign: The Story Behind Chocolate's Best-Loved Brand (Hardcover)
A fascinating insight into the story behind the success of one of Britain's best loved brands. This book combines valuable lessons on how to build and sustain a brand through changing market conditions. It also captures the essence of what is a truly unique business.
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0 of 1 people found the following review helpful
5.0 out of 5 stars Choctastic!!, 28 Jun. 2008
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E. Morgan "Morgs" (Midlands England) - See all my reviews
(REAL NAME)   
This review is from: Cadbury's Purple Reign: The Story Behind Chocolate's Best-Loved Brand (Hardcover)
This is a fascinating book for anyone who has an interest in Chocolate, Cadbury / confectinery, history or marketing. Insightful and well researched. Mr Bradley certainly knows his stuff!!
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